27th April 2010, Singapore

It is with great pleasure that Pedro heralds the tenth store to open in Singapore at The Shoppes at Marina Bay Sands, a development which has held avid anticipation in the lead up to its completion. The advent of Pedro's latest store brings instant gratification to its valued clientele in their quest to be well-shod; a result of strategic expansion plans situating each store in prominent locations easily within reach with unique shopping experiences. Acquiring on-trend footwear and accessories from Pedro is now easier than ever, with ten stores at the disposal of the fashionable set.

Enter 128 square meters of retail indulgence adopting the hallmark design concept congruent in all Pedro stores, which melds perfectly with the superlative atmosphere of the location. It all starts with the window display, a visual showcase expressing the qualities of the Pedro brand in sartorial aspiration and inimitable style. Captivating images from the current ad campaign featured in store illustrates and further enhances this representation to greater effect.

The store hosts all product categories, with the men's and women's collections housed in dedicated areas on each side. A wide range of impeccable footwear take their place on the crystal-clear glass shelves complimented by polished dark glass panels and textured wall coverings impart an air of cool sophistication. The range of men's accessories encompassing carry wear, belts, ties and small leather goods are displayed with a note of easy access in mind, coupled with strategically placed mirrors to aid the selection of a desired look. Palladium-hued frames and niches complete the display space. Warm spotlights and glow emanating from irresistible black chandeliers underscore the intimate ambience, punctuated with sensuous leather upholstered ottomans.