Store Stories

A Summer Soiree

PEDRO NEWS A Summer Soiree

PEDRO NEWS A Summer Soiree

Showcasing a series of creative communions where extraordinary vibes flourish in diverse environments, PEDRO’s international endeavours propel the brand’s regional markets into the spotlight. Seamlessly incorporating elements of the brand into each unique concept, relive each event through the intersection of art and performance, captivating audiences and creating unforgettable moments.

Showcasing a series of creative communions where extraordinary vibes
flourish in diverse environments, PEDRO’s international endeavours propel the
brand’s regional markets into the spotlight. Seamlessly incorporating elements
of the brand into each unique concept, relive each event through the
intersection of art and performance, captivating audiences and creating
unforgettable moments.

 

Facilitating a tour of PEDRO’s expressive side, the PEDRO Summer Soiree held in Vietnam showcased the Summer 2023 line-up to celebrities and fashionistas alike in a party that celebrated the latest rendition of the PEDRO Icon collection.

Facilitating a tour of PEDRO’s expressive side, the PEDRO Summer Soiree held in Vietnam showcased the Summer 2023 line-up to celebrities and fashionistas alike in a party that celebrated the latest rendition of the PEDRO Icon collection.

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Uplifted by an elevated runway in the shape of the enigmatic Icon monogram, notions of spectacle were captured as models strut down the monolithic structure, clad in the collection’s latest Summer 2023 offerings. This is a world imagined by PEDRO, an immersive installation of interactive exhibitions and activities that ignite the senses.

Uplifted by an elevated runway in the shape of the enigmatic Icon
monogram, notions of spectacle were captured as models strut down
the monolithic structure, clad in the collection’s latest Summer 2023
offerings. This is a world imagined by PEDRO, an immersive installation
of interactive exhibitions and activities that ignite the senses.

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Celebrating its third edition, the event implored over 100 guests to discover a carefully curated range of effortless essentials. Expanding on its signature offerings, the PEDRO Icon Summer 2023 collection serves as a representation of PEDRO fundamentals, highlighting key silhouettes adapted across footwear and bags that reflect the brand’s commitment to matching the ebb and flow of one’s personal style.

Celebrating its third edition, the event implored over 100 guests to
discover a carefully curated range of effortless essentials.
Expanding on its signature offerings, the PEDRO Icon Summer 2023
collection serves as a representation of PEDRO fundamentals,
highlighting key silhouettes adapted across footwear and bags that
reflect the brand’s commitment to matching the ebb and flow of
one’s personal style.

PD
PD

Bridging the gap between indoor and outdoor, summer was brought indoor as elements like a pool and a mobile bar took residence in the hangar, reflecting the prevailing mindset of a hybrid event and by extension, a hybrid aesthetic. An intimate yet energetic performance featuring a sonically charged playlist of house and techno beats, permeated an atmosphere
full of talent and energy.

Bridging the gap between indoor and outdoor, summer was
brought indoor as elements like a pool and a mobile bar took
residence in the hangar, reflecting the prevailing mindset of a
hybrid event and by extension, a hybrid aesthetic. An intimate yet
energetic performance featuring a sonically charged playlist of
house and techno beats, permeated an atmosphere full of talent
and energy.

PD
PD

A memorable party made possible by the friends that attended, the guestlist included creatives across multiple disciplines like actor Phan Thanh Hien, rapper Hoang amidst A-lister influencers such as Angela Phuong Trinh, Alvin Lu, Katy Nguyen and many more. All in attendance celebrating an iconic release, while staying true to PEDRO’s DNA of empowering individuality.

A memorable party made possible by the friends that attended,
the guestlist included creatives across multiple disciplines like
actor Phan Thanh Hien, rapper Hoang amidst A-lister influencers
such as Angela Phuong Trinh, Alvin Lu, Katy Nguyen and many
more. All in attendance celebrating an iconic release, while
staying true to PEDRO’s DNA of empowering individuality.

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