The PEDRO Journal
Read Further
Collections
Where Tradition Meets Tomorrow
Inspired by the transformative symbolism of the Year of the Snake, the Lunar New Year 2025 collection celebrates the interplay between tradition and innovation, balancing cultural meaning with contemporary refinement and offering a fresh approach to festive dressing.
Styling Guide
All Eyes On The Novo
The ultimate statement in effortless cool. Merging modern aesthetics with functional versatility, style just got a lot easier with the Novo sneakers. Embrace the fluidity of style and tackle any look with this season’s it-shoes. What’s not to love?
The Art of Living
The Art of Places
A sprawling metropolis pulsing with life, Seoul embodies a striking blend of ancient heritage mixed with modern dynamism.
PEDRO People
Adam Gallagher
From his early days as a personal style blogger to building a personal brand that spans multiple creative avenues, we spoke with Adam Gallagher about his evolving relationship with social media, the importance of authenticity in the digital age, and his artistic journey so far—as well as what lies ahead.
Store Stories
The Evolution of PEDRO @ ION Orchard
PEDRO has recently unveiled its redesigned store at ION Orchard, a space that epitomizes the brand’s commitment to minimalism while fostering an ongoing dialogue with fashion and modern living.
Behind The Curtain
PEDRO | Commune
PEDRO has partnered with Commune to champion purposeful creativity. “Giving second life to everything” transcends mere rhetoric, encapsulating a shared ethos that challenges fashion’s status quo through purposeful design, which led us to create the Aviate Bag.