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Women Can Do It Too
This International Women’s Day, PEDRO spotlights five aspiring women from various industries to celebrate their honorable
achievements and share their stories to inspire and empower many more. Dressed in multiple shades of pink, the ladies redefined
the soft and delicate assumed colour with a touch of their vivid character and shined with confidence, elegant yet powerful.
This International Women’s Day, PEDRO spotlights five aspiring women from various industries to celebrate their honorable achievements and share their stories to inspire and empower many more. Dressed in multiple shades of pink, the ladies redefined the soft and delicate assumed colour with a touch of their vivid character and shined with confidence, elegant yet powerful.
This International Women’s Day, PEDRO spotlights five aspiring women from various industries to celebrate their honorable achievements and share their stories to inspire and empower many more. Dressed in multiple shades of pink, the ladies redefined the soft and delicate assumed colour with a touch of their vivid character and shined with confidence, elegant yet powerful.
BY JINGYI GOH, 7 MARCH 2022
BY JINGYI GOH, 7 MARCH 2022
“As Women, We Can Be Powerful Allies.”
As a woman and a leader in the interior design
industry, Isabelle sets goals to make a difference
with each project acquired through inspiring
designs that are curated from the hard work of a
dedicated team, regardless of men and women.
She trusts that knowledge and confidence will
help women get the recognition they deserve
and build the path to making a mark for
individuals in their fields.
As a woman and a leader in the interior design industry, Isabelle sets goals to make a difference with each project acquired through inspiring designs that are curated from the hard work of a dedicated team, regardless of men and women. She trusts that knowledge and confidence will help women get the recognition they deserve and build the path to making a mark for individuals in their fields.
Isabelle believes that having trust in one another and not looking at women as competition, but allies is one of the keys to success. Approach and communicate with respect but also with kindness and humility, everyone can all learn from each other and create bonds as strong as that famous “men brotherhood”. Women too can create that “sisterhood” and no matter where you are in life, women are everywhere, to help and support one another.
“We must all learn to arraign that power,together we can change the world for all women.”
When comes to styling, Isabelle is adventurous and experiments with different outfits that express her mood for the day. She finds fashion to be a way of having fun and letting the versatility in one come through. Rather than any particular outfits, to let go of fears and trying out new styles is an empowering feeling that Isabelle recommends everyone to try.
“The Essence of style is to live the Art of being Unique” - is a motto that stands for Isabelle’s values and design philosophy. She said, “ Style is a personal choice, it shows the world we are unique individuals made up of our own unique experiences and that uniqueness translates in my designs and defines my way to see the world.” Each of their projects is designed with respect to its true essence and intended purpose within a unique and personal environment. This also includes respecting the past and its traditions, nature as well as people’s cultural environment that can build a future that is grounded and thoughtful.
“As Women, We Can Be Powerful Allies.”
As a woman and a leader in the interior design
industry, Isabelle sets goals to make a difference
with each project acquired through inspiring
designs that are curated from the hard work of a
dedicated team, regardless of men and women.
She trusts that knowledge and confidence will
help women get the recognition they deserve
and build the path to making a mark for
individuals in their fields.
Isabelle believes that having trust in one another and not looking at women as competition, but allies is one of the keys to success. Approach and communicate with respect but also with kindness and humility, everyone can all learn from each other and create bonds as strong as that famous “men brotherhood”. Women too can create that “sisterhood” and no matter where you are in life, women are everywhere, to help and support one another.
“We must all learn to arraign that power, together we can change the world for all women.”
When comes to styling, Isabelle is adventurous and experiments with different outfits that express her mood for the day. She finds fashion to be a way of having fun and letting the versatility in one come through. Rather than any particular outfits, to let go of fears and trying out new styles is an empowering feeling that Isabelle recommends everyone to try.
“The Essence of style is to live the Art of being Unique” - is a motto that stands for Isabelle’s values and design philosophy. She said, “ Style is a personal choice, it shows the world we are unique individuals made up of our own unique experiences and that uniqueness translates in my designs and defines my way to see the world.” Each of their projects is designed with respect to its true essence and intended purpose within a unique and personal environment. This also includes respecting the past and its traditions, nature as well as people’s cultural environment that can build a future that is grounded and thoughtful.
Being surrounded by technology since young,
Annabelle always thought technology will
change the world. She followed her curious
mind, met people, and came across opportunities
along the way, unaware of the entrepreneurship
path that awaits her.
Being surrounded by technology since young, Annabelle always thought technology will change the world. She followed her curious mind, met people, and came across opportunities along the way, unaware of the entrepreneurship path that awaits her.
As a woman in the tech industry, Annabelle expresses her appreciation and how blessed she is able to benefit from the women’s rights in the workplaces movement by the time she stepped into the working society. She recognizes that times have changed and the amount of support there is for women in the Singapore workforce today, far outweighs the challenges. While men are generally deemed more aggressive, many women are understanding yet courageous, and Annabelle sees that senior roles require these qualities.
Throughout her journey as a tech practitioner, Annabelle was fortunate to cross path with people that made a difference, not just towards her career but also her wellbeing. As she continues to pursue a career in this industry,
she believes in the importance of remaining humble and never forgetting the help extended to her along the way.
Her belief –
“It is only right to pass on the kindness I have experienced and received from others and to build on that culture by supporting the up-and-coming young talents”
Annabelle constantly kept her mother’s words in mind, to not look up or down on anyone but see every individual as an equal being and learn from one another. This has sculptured Annabelle into who she is today and evidently from the way she speaks with confidence and genuineness, down-to-earth at the same time, kind and polite. She sees the good in each individual and that everyone is incomparable and unique in their own way.
Being surrounded by technology since young,
Annabelle always thought technology will
change the world. She followed her curious
mind, met people, and came across opportunities
along the way, unaware of the entrepreneurship
path that awaits her.
As a woman in the tech industry, Annabelle expresses her appreciation and how blessed she is able to benefit from the women’s rights in the workplaces movement by the time she stepped into the working society. She recognizes that times have changed and the amount of support there is for women in the Singapore workforce today, far outweighs the challenges. While men are generally deemed more aggressive, many women are understanding yet courageous, and Annabelle sees that senior roles require these qualities.
Throughout her journey as a tech practitioner, Annabelle was fortunate to cross path with people that made a difference, not just towards her career but also her wellbeing. As she continues to pursue a career in this industry,
she believes in the importance of remaining humble and never forgetting the help extended to her along the way.
Her belief –
“It is only right to pass on the kindness I have experienced and received from others and to build on that culture by supporting the up-and-coming young talents”
Annabelle constantly kept her mother’s words in mind, to not look up or down on anyone but see every individual as an equal being and learn from one another. This has sculptured Annabelle into who she is today and evidently from the way she speaks with confidence and genuineness, down-to-earth at the same time, kind and polite. She sees the good in each individual and that everyone is incomparable and unique in their own way.
“If you never try, you never know.”
With her love for food and cooking, and
supportive parents who encourage their
children to pursue their interests, Nurul has
since started her career as a chef after
graduation. The greatest breakthrough for
Nurul was the time when she decided to take
up the role as a Head Chef for the restaurant
‘The Nomads’.
With her love for food and cooking, and supportive parents who encourage their children to pursue their interests, Nurul has since started her career as a chef after graduation. The greatest breakthrough for Nurul was the time when she decided to take up the role as a Head Chef for the restaurant ‘The Nomads’.
Despite the uncertainties she had about herself, Nurul plucked the courage and challenge herself to the new role as the project resonated with her then and she wanted to try something different and new. While she had her moment of doubts that introducing modern Central Asian cuisine to the Singapore food scene would not be easy but with an unwavering mind, Nurul advanced to the next phase of her kitchen journey.
At the start, Nurul felt the pressure of having to prove her worth and place in the kitchen because she is a woman. Her mindset changed over time in the professional kitchens as she figured that it is with many other contributing factors that make a difference such as hard work, communication, practices, dedication, and a positive attitude.
As a woman in her industry, Nurul hopes her story can encourage younger girls to take on opportunities, challenges, and leadership roles and aspire to be whoever they want to be because of who they are, their capabilities and that they simply can. Having a clear goal and a vision on how to achieve gets one moving while diligence, determination, and believing in yourself are vital. Beyond the efforts within their own boundary, Nurul considers establishments that provide fair opportunities for their employees to grow and succeed should be well-tended too.
“If you never try,
you never know.”
With her love for food and cooking, and
supportive parents who encourage their
children to pursue their interests, Nurul has
since started her career as a chef after
graduation. The greatest breakthrough for
Nurul was the time when she decided to take
up the role as a Head Chef for the restaurant
‘The Nomads’.
Despite the uncertainties she had about herself, Nurul plucked the courage and challenge herself to the new role as the project resonated with her then and she wanted to try something different and new. While she had her moment of doubts that introducing modern Central Asian cuisine to the Singapore food scene would not be easy but with an unwavering mind, Nurul advanced to the next phase of her kitchen journey.
At the start, Nurul felt the pressure of having to prove her worth and place in the kitchen because she is a woman. Her mindset changed over time in the professional kitchens as she figured that it is with many other contributing factors that make a difference such as hard work, communication, practices, dedication, and a positive attitude.
“To savor every day like a sweet, reduction sauce and be steady as a mountain.”
As a woman in her industry, Nurul hopes her story can encourage younger girls to take on opportunities, challenges, and leadership roles and aspire to be whoever they want to be because of who they are, their capabilities and that they simply can. Having a clear goal and a vision on how to achieve gets one moving while diligence, determination, and believing in yourself are vital. Beyond the efforts within their own boundary, Nurul considers establishments that provide fair opportunities for their employees to grow and succeed should be well-tended too.
Always marveled at the special power of
food, which brings memories and people
together by creating connections, Johanne
(a.k.a. Jo) sets on her career adventure in the
kitchen to be the agent that facilitates these
bonds, these moments, these dialogues, and
emotions. She said, “At its core, food is
something that nurtures us at the most basic
level, but it also can initiate transcendental
experiences and emotions.”
Always marveled at the special power of food, which brings memories and people together by creating connections, Johanne (a.k.a. Jo) sets on her career adventure in the kitchen to be the agent that facilitates these bonds, these moments, these dialogues, and emotions. She said, “At its core, food is something that nurtures us at the most basic level, but it also can initiate transcendental experiences and emotions.”
Jo recognises that gender bias has always plagued the food and beverage industry anywhere in the world and it has a lot to do with the physicality of the job, amongst other factors. When she first started, Jo wanted to prove that she was as strong and as good as any other man working the line in a restaurant. She pushed herself to physical limits and did not ask for any help, which consequently leads to her suffering from physical ailments to a point she could not see a sustainable future in the respective industry. It was then she came to realise that,
“Pretending To Be A Man Was Not The Way To Go.”Instead of trying to become someone else, Jo started embracing the things that set her apart such as her creativity and resourcefulness. Accepting the difference and appreciating her uniqueness has since helped Jo move forward and progress, where she learnt to work smart and function as a team instead of carrying everything on her shoulder.
Apart from the number of awards achieved and having built a solid team within a short time frame of one and a half years in her first head chef role, Jo acknowledges her greatest breakthrough was how her team played a role in helping people get through these tough COVID times in the past two years. According to Jo, “Taking care of people is at the heart of what we do. To still be doing that even during these times when we ourselves need taking care of, is by itself a breakthrough.“.
“I want to see more female leaders in this field where we are very much under-represented.”
Being a woman in the F&B industry, Jo understands that the things that hinder the women from leadership roles are not in any way skill-related but the system, the expectations of society, and the lack of support. She aspires to be one who can help remove these biases such that the future reaches a point where the playing field is even.
Always marveled at the special power of
food, which brings memories and people
together by creating connections, Johanne
(a.k.a. Jo) sets on her career adventure in the
kitchen to be the agent that facilitates these
bonds, these moments, these dialogues, and
emotions. She said, “At its core, food is
something that nurtures us at the most basic
level, but it also can initiate transcendental
experiences and emotions.”
Jo recognises that gender bias has always plagued the food and beverage industry anywhere in the world and it has a lot to do with the physicality of the job, amongst other factors. When she first started, Jo wanted to prove that she was as strong and as good as any other man working the line in a restaurant. She pushed herself to physical limits and did not ask for any help, which consequently leads to her suffering from physical ailments to a point she could not see a sustainable future in the respective industry. It was then she came to realise that,
“Pretending To Be A Man Was Not The Way To Go.”
Instead of trying to become someone else, Jo started embracing the things that set her apart such as her creativity and resourcefulness. Accepting the difference and appreciating her uniqueness has since helped Jo move forward and progress, where she learnt to work smart and function as a team instead of carrying everything on her shoulder.
Apart from the number of awards achieved and having built a solid team within a short time frame of one and a half years in her first head chef role, Jo acknowledges her greatest breakthrough was how her team played a role in helping people get through these tough COVID times in the past two years. According to Jo, "Taking care of people is at the heart of what we do. To still be doing that even during these times when we ourselves need taking care of, is by itself a breakthrough. “.
“I want to see more female leaders in this field where we are very much under-represented.”
Being a woman in the F&B industry, Jo understands that the things that hinder the women from leadership roles are not in any way skill-related but the system, the expectations of society, and the lack of support. She aspires to be one who can help remove these biases such that the future reaches a point where the playing field is even.
“You choose to empower yourself and the people around you.”
Since the young age of fourteen, Noelle
developed her interest in modelling from a
segment on FashionTV Channel called the
Model Talks where she would wake up every
morning at 6 am to catch the show. She
shared her admiration towards the models
and loved their interviews. The very next
year, Noelle joined a modelling competition
known as “New Paper New Face” and
emerged as the champion and since then,
she knew modelling is the line she was
determined to pursue.
Since the young age of fourteen, Noelle developed her interest in modelling from a segment on FashionTV Channel called the Model Talks where she would wake up every morning at 6 am to catch the show. She shared her admiration towards the models and loved their interviews. The very next year, Noelle joined a modelling competition known as “New Paper New Face” and emerged as the champion and since then, she knew modelling is the line she was determined to pursue.
As much as she wants to be perfect for every job, Noelle confessed that there were bad days when her body was simply not in its best condition which forms pressure on her and a challenge mentally. Nevertheless, she persevered and continued to work on herself with the support from her agents, who taught her to be strong and not let emotions get the best of her. Over time, she managed to realise that shoots and shows are not just about her, but also the brand and the production team behind. By looking at the bigger picture, Noelle was able to navigate her way towards the desired outcome for both herself and the clients.
To make a difference by showing women that not all opinions are worth dwelling upon, even more so when they are not constructive, Noelle played as an example and hopes more girls can recognise that they are their own enablers and have the control to both empower others and self-empower. Having noticed that many women in Singapore are more soft-spoken and reserved, she strongly encourages women to speak up, not be afraid to stand their ground, and be their own boss.
“You choose to empower yourself and the people around you.”
Since the young age of fourteen, Noelle
developed her interest in modelling from a
segment on FashionTV Channel called the
Model Talks where she would wake up every
morning at 6 am to catch the show. She
shared her admiration towards the models
and loved their interviews. The very next
year, Noelle joined a modelling competition
known as “New Paper New Face” and
emerged as the champion and since then,
she knew modelling is the line she was
determined to pursue.
“My body has so many moods and isn’t hundred percent all the time.”
As much as she wants to be perfect for every job, Noelle confessed that there were bad days when her body was simply not in its best condition which forms pressure on her and a challenge mentally. Nevertheless, she persevered and continued to work on herself with the support from her agents, who taught her to be strong and not let emotions get the best of her. Over time, she managed to realise that shoots and shows are not just about her, but also the brand and the production team behind. By looking at the bigger picture, Noelle was able to navigate her way towards the desired outcome for both herself and the clients.
To make a difference by showing women that not all opinions are worth dwelling upon, even more so when they are not constructive, Noelle played as an example and hopes more girls can recognise that they are their own enablers and have the control to both empower others and self-empower. Having noticed that many women in Singapore are more soft-spoken and reserved, she strongly encourages women to speak up, not be afraid to stand their ground, and be their own boss.
PEDRO supports and applauds Equality Now for all the work they do. Equality Now is a global feminist organization that uses a unique combination of legal advocacy, regional partnership-building, and community mobilization to realize its vision of a more just and equal world for women and girls. For over 100 years, feminists worldwide have marked International Women’s Day on March 8th, celebrating women’s social, economic, cultural, and political achievements and focusing attention on the work that still needs to be done to accelerate gender equality.
PEDRO supports and applauds Equality Now for all the work they do. Equality Now is a global feminist organization that uses a unique combination of legal advocacy, regional partnership-building, and community mobilization to realize its vision of a more just and equal world for women and girls. For over 100 years, feminists worldwide have marked International Women’s Day on March 8th, celebrating women’s social, economic, cultural, and political achievements and focusing attention on the work that still needs to be done to accelerate gender equality.
International Women’s Day is as important as ever.
International Women’s Day is as important as ever.
Equality Now knows that social change often begins with legal change. That’s why they use the power of the law to lay the foundations of enduring equality for women and girls everywhere. Their work centres around three fundamental principles: ‘The Law Matters’, ‘Women’s rights are a global issue’ and ‘We believe people working together can change the world’
This International Women’s Day, join Equality Now to demand that women and girls can access the protections and fundamental rights they deserve to live safe, fearless, and free. Visit their website to find out more and learn how you too can support their efforts.
Equality Now knows that social change often begins with legal change. That’s why they use the power of the law to lay the foundations of enduring equality for women and girls everywhere. Their work centres around three fundamental principles: ‘The Law Matters’, ‘Women’s rights are a global issue’ and ‘We believe people working together can change the world’
This International Women’s Day, join Equality Now to demand that women and girls can access the protections and fundamental rights they deserve to live safe, fearless, and free. Visit their website to find out more and learn how you too can support their efforts.
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EDITORIAL
re:surface
To represent a new era, a revitalised Stitch symbol takes center stage, tying together the elemental pillars of Air, Earth, and Sea, and creating a captivating lore that weaves a cohesive narrartive.
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EDITORIAL
Icons Up Close
Inspired by daily living, the PEDRO ICON Winter 2023 collection offers a confident and intimate range of effortless essentials, getting up close and personal with icons in everyday environments. Proving that transformative elements elevate mundane situations and turn ordinary moments into extraordinary experiences, redefining how we perceive style in our day-to-day lives.
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EDITORIAL
A Resilient Connection
In a heartfelt homage to the unbreakable bond of familial kinship, PEDRO delves into the enchanting world of twins. With an emphasis on the unparalleled connection shared by these duos, we explore the profound ties formed through a lifetime of shared experiences.
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EDITORIAL
The Geometric Code
Channelling the power of design language, where bold shapes and modern construction converge to define a new era of style, PEDRO taps into visual play through constructed views. A play with proportions, wardrobe staples take on graphic dimensions for a visually captivating response to the needs of contemporary life.
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EDITORIAL
A Traveller's Essentials
A wardrobe fit for an adventure - with travel at the heart of the collection. Seamlessly weaving together the essence of transit dressing interspersed with commuter-friendly essentials, PEDRO engineers an adaptive wardrobe catering to the practical and aesthetic needs of those who gravitate towards the uncharted.
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EDITORIAL
The Living Art
Further exploring an individualistic spirit that drives its aesthetic output, PEDRO presents the Living Art; a metaphorical reflection on individuality, personality and character lensed once again by Clark Franklyn. Highlight pieces of the collection are incorporated into unique styles, reinforcing the notion that sometimes, contradictions can create cohesion.
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PEDRO NEWS
PEDRO x Lovage: Hybrix Crossover
In the heart of Singapore, creativity and imagination took center stage at the PEDRO x Lovage: Hybrix Crossover event. Gathered for an intimate one-of-a-kind workshop, influencers and tastemakers indulged in the art of personalizing the coveted Hybrix sneakers, contributing artworks as graphics in their characteristic style.
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EDITORIAL
A Mono Print
Reflecting new horizons and showcasing different perspectives, PEDRO features the Mono iconography on a collage of prints, where an innovative reinterpretation of a distinct aesthetic is revealed. The very signature of going against the grain, celebrate the splendour of simplicity through a collection of sneakers in a magazine layout that serves as a canvas for creation.
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EDITORIAL
A Neutral Fluidity
Venturing beyond prevailing conventional codes, the static of contemporary life composes a range of characteristic non-binary looks that form PEDRO’s Fall 2023 unisex collection. Highlighting elevated essentials for all, the brand continues to uplift and inspire its community through an exploration of ideals through an alternative gaze.
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EDITORIAL
An Imprint of the Future
Embodying the ethos of adapting to changing times, HYBRIX leaves an imprint of the future. Animated in three-dimension to emphasize technology and progress, modernistic elements showcased throughout serve as a reflection of a utopian future where imagination knows no bounds.
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PEDRO NEWS
Exciting New Editions
Showcasing a series of creative communions where extraordinary vibes flourish in diverse environments, PEDRO’s international endeavours propel the brand’s regional markets into the spotlight. Seamlessly incorporating elements of the brand into each unique concept, relive each event through the intersection of art and performance, captivating audiences and creating unforgettable moments.
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EDITORIAL
HoundStooth With A Twist
Experimenting with classics, PEDRO Studio devises the Fall 2023 collection as an unfamiliar take on familiar elements. Breathing new life into established aesthetics with this season’s highlight - the houndstooth motif, sculptural forms speak to the past and future, a central point of reference for the collection’s recontextualization of traditional design codes.
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EDITORIAL
Into The Waves
Inspired by the sea and the vibrant culture that surrounds it, PEDRO blends crystalline ocean waves with contemporary aesthetics for a comprehensive range of summer staples to elevate your warm-weather style. The collection flows in a dialogue of colour and textural layers interspersed with oases of simplicity and contemporary elegance.
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EDITORIAL
The Blueprint of an Icon
In its 3rd year, the latest iteration of PEDRO Icon continues its stylistic evolution, expanding its creative horizons while staying true to the distinctive aesthetics of the collection.
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TÊTE-À-TÊTE
Intimate and Uninhibited
Talent can be found in every corner of the world, as PEDRO shifts the gaze from art to the artists by catching up with creatives Lily Taieb and Alfie Nickerson, whose work reflects a time when individuality is more important than ever. We speak with them about their projects, sources of inspiration and motivation, and how they establish a characteristic aesthetic that is faithful to their personal style and vision of life.
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EDITORIAL
Reflecting An Experience
Combining understated glamour with high-shine impact, PEDRO expresses complexity through subtle colours contrasted with metallic accents to give a surreal twist to classic shapes.
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EDITORIAL
In Perpetual Motion
The embodiment of exciting times ahead. Commemorating an iconic silhouette, PEDRO ushers the Swift sneakers back in the fold, this time in an exciting range of vibrant hues to take any laid back look to the next level.
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EDITORIAL
Postcards From The City
A powerful medium to evoke emotions, postcards offer a unique representation of the location, capturing its essence through visual imagery and conveying a sense of nostalgia and longing for the place. PEDRO provides a glimpse into the sights and sounds of Hong Kong, inspiring one to fall in love with the magic of a city.
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EDITORIAL
The Pink Edit
Infusing the colour pink with a mesmerizing vibrancy that awakens the senses, PEDRO brings a kaleidoscopic collection pulsing with infinitely striking looks.
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EDITORIAL
An Ode to Earth
An ode to nature, the campaign serves as an apt reminder of Mother Earth’s natural beauty and the bounty it provides from which inspiring pieces are manifested. This Summer’s rePEDRO campaign aims to highlight the purpose of the collection, one that fuses us between the product and the environment.
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EDITORIAL
Colour Pop
Burst forth with vivid colours and bold designs. Be emboldened to unleash the full power of your unique personality through the irresistible charm of the Megan line, and highlights like chain detailing that imbuses the bag with a modern edge.
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EDITORIAL
A Desert Hope
In a time of reflection, self-discovery and reconnection, PEDRO presents an exclusive collection that embodies a spiritual awakening. At the heart of this collection is an introspective adventure that materializes in the form of a captivating experience that culminates at sunset in the desert.
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TÊTE-À-TÊTE
Art Through Her Eyes
For years, art has undoubtedly influenced our culture and society – in the way we think, feel and connect. This International Women’s Day, PEDRO celebrates women by spotlighting 3 aspiring female artists from South Korea - Kim Kijeong, Huh Suyon, and Jeon Hyunsu, who specialize in classic, contemporary and 3D art respectively, and have played a part in the evolution of art.
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EDITORIAL
Hybrix
Introduce abstractions of an unpredictable future and get lost in luminous streets with the Hybrix, a contemporary collection based around the idea of movement around ever-changing terrains.
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CAMPAIGN
Natural Touch
Slide into a state of relaxed refinement with an indulgence in tactile sensation and a decidedly muted palette, shaped by fluid silhouettes for a contemporary aesthetic.
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EDITORIAL
San Valentin
Representing the beautifully warm things in life, infuse some romance into your ensembles this Valentine’s Day with a selection of contemporary accessories that embrace love in all forms. Enjoy the excitement of possibilities with creations shaped by love, designed to win your affection and make your heart take flight.
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EDITORIAL
Tangible Pixels
Enter a surreal and pixelated world where anything is possible and nothing is as it seems with the PIXEL, PEDRO Studio’s key textural element for the future. Form and function are translated into pieces of timeless construction with enough contemporaneity to fit into the wardrobe of today's world, creating the perfect balance of modern and sophisticated appeal.
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EDITORIAL
Phygital Transference
PEDRO enters an environment where both physical and digital worlds meet with the Spring 2023 Collection, creating pieces that capture the uncertainty of the virtual universe we live in: the magic of endless possibilities.
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EDITORIAL
Painting Festive Landscapes
PEDRO explores the themes and symbolism behind colours this Lunar New Year, documenting how they can feel so intimate and familiar yet transcendent. Harnessing the power of colour, a controlled palette combines and contrasts with visuals created to bring out the social meanings attached to each colour, preserving intangible moments and expressing the essence of fond memories.
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EDITORIAL
Lunar New Year Reframed
Digital and physical mediums come together in pieces that evoke PEDRO’s most characteristic codes this Lunar New Year. Reinterpreting classic designs with modern icons, let the charming aesthetics and cosy tones provide the perfect finishing touch to your festive attire.
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EDITORIAL
Christmas Story
Be free from formal constraints and reveal your inner personalities this holiday season. We all have our personal stories to tell.
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EDITORIAL
Tough As Nails
Make an assertive entrance to the scene and personify your inner tempest through rugged, military-like silhouettes and innovative designs mixed with urban elements.
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EDITORIAL
Earthy Touch
The natural evolution to the way of living, rePEDRO rethinks functional dressing through eco-conscious everyday essentials rendered in the public interest. From design to conception, our innovations are created in symbiosis with green philosophies and recyclable materials, empowering visionary individuals who share with us the desire to change the world.
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EDITORIAL
Altitude
Reflecting on tomorrow’s society, PEDRO rethinks modern living. Take-off with the Altitude, boasting a lightweight construction and defined by understated functionality, start each day with a step steeped in comfort and distinction.
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PEDRO NEWS
RCS Event
PEDRO made its physical return with its first physical event since the pandemic in style, celebrating its latest store opening at Raffles City Singapore, and marking the date with the introduction of a revamped logo and collection.
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EDITORIAL
Like nobody's watching
With materializing a coherent, free and captivating aesthetic as the premise, PEDRO unveils a curation of pieces to welcome the coldest season.
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EDITORIAL
Ladylike Pieces
Engineered by exploring and taking in nostalgic references, heritage is translated through soft colours and gentle curves, and reinterpreted to form the uniform of the decorous woman in their prime.
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EDITORIAL
The KATE Bag
Made for all the stylish women in charge, the KATE bag is the perfect bag that will take you from day to night with ease.
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EDITORIAL
How To Style Guide For Colder Months
Escape monotony and conjure an aesthetic that breathes new life to your ensembles, featuring timeless essentials and laid-back styles to complement a range of minimalist cold-weather looks.
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EDITORIAL
Chromatic Comforts
Hues that conform a warm feeling and construction that allows the appreciation of every detail.
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EDITORIAL
Covet The Dessau Bag
A symbiosis of disparate elements to meet the needs of women who value style and individuality. The Dessau Bag is a harmonious union of hard lines and gentle curves, forming the foundation of a unique look that is yours alone to create.
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EDITORIAL
Journey to EOS
Following its addition to PEDRO’s Signature Sneakers line in Spring 2022, The EOS Series is back with a new iteration. The Fall 2022 EOS sneaker introduces a fresh take with the upper highlighting a more dynamic detail with a barcode to represent a unique identity.
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EDITORIAL
Look Bold This Fall
Rejuvenate the wardrobe and make an effortless transition into fall through innovative cuts and bold construction. PEDRO brings a new and electric feeling, as we oscillate from summer and stand on the cusp of something special.
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EDITORIAL
Fur, Felt And Braided Details
The personal and the universal intersect through PEDRO’s curated list of textured products – the sleek design and the tactile richness of the material. Clean lines and deft styling make you stare, but it is the texture that makes you feel.
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EDITORIAL
Nylon Edit
In a world eager for escape and evasion from harsh reality, PEDRO bets on elevating and honouring the everyday through the use of nylon, tapping in to the material’s inherent durability and strength.
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EDITORIAL
Luscious Colours To Covet This Fall
Pedro sets the tone this Fall with a dynamic range of products featuring crazy vibrancy and bold colours composed to create aesthetically pleasing results. Extravagance that works in perfect harmony for a full-spectrum aesthetic experience.
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EDITORIAL
Spur Sneakers
Standing still is not an option with the Spur Sneakers. Featured in a chromatic palette of colours, the new silhouette from PEDRO embodies continuous motion and the pursuit of novel experiences, making this the new essential to any wardrobe.
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CAMPAIGN
Fall '22: In The Space Between
PEDRO Fall 2022 collection focuses on the study of the space between light and shadows. Shot entirely on film to capture the its raw essence, the collection is also infused with the play of translucency.
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PEDRO CARES
Cheers To Brighter Days Ahead
PEDRO and Yellow Mushmellow team up to release a limited-edition vacuum flask featuring bright colours and positive affirmations to encourage people to take time for themselves - in a bid to raise awareness on mental health and encourage good ol' self-loving.
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EDITORIAL
Uncomplicated Staples
In continuation of the last PEDRO Studio launch in Summer, the Fall 2022 collection speaks to the inner rebel of the modern day Don Quixote with its latest range of genuine leather products.
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PEDRO CARES
Pride And Prosecco
In celebration of Pride Month, PEDRO hosted Clement Tan, an LGBTQ+ advocate, at our Headquarters to share with us on the topic of working towards an inclusive and safe working environment for everyone.
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TÊTE-À-TÊTE
In Conversation With Our Creatives
We caught up with some of PEDRO’s in-house creatives to find out more about them, their interests and what drives their creativity. Read on to find out more about Chloe, Livia and Clara.
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EDITORIAL
Color Up Your Life
If life is like a box of chocolates, and you do not know what you’re gonna get, make ours filled with one of this Uber-chic, round mini sling bags instead. Featuring four different “flavours”, each bag represents a unique personality but in all, exude sophisticated, girly charm.
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PEDRO CARES
DAM Good Effort
As part of PEDRO’s commitment towards becoming a better brand for the environment, we have invited Matthijs Rikken from DAM Good Plastic to our Headquarters to give our colleagues in Singapore and overseas a talk on how as a community, we can do better with plastic waste and upcycling. We caught up with Matthijs before his talk, to learn more about who they are and why they do, what they do.
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EDITORIAL
Summer Soiree
On 18 June 2022, PEDRO played host to influencers and guests at its flagship store in T-One Mall, Phnom Penh, Cambodia. Attended by the who’s who in fashion, guests were treated to a Summer Styling workshop that featured key collection products such as pieces from Summer Selections, Summer ICON range and the Signature Rift Bag. Read more below.
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EDITORIAL
Quick Kicks
Cop these Quick Kicks now – a new EFFORTLESS ESSENTIALS from PEDRO. A must-have this season, this number is a harmonious juxtaposition of trendy sneaker elements that have been cleverly manifested into a cohesive, sophisticated footwear.
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EDITORIAL
Soft Touch
Take flight in these comfort-driven and fuss free, plush, quilted effortless essentials. Suitably stylish as well, these lightweight-inspired designs combines comfort with runway fashion sensibilities. Comfortable to touch, effortless when worn, covet one of these dynamic pieces now.
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EDITORIAL
The Unisex Collection
Effortless Essentials that is truly meant for everyone. Like this range of summer perfect pouches and sling bags, we have created designs that can effortlessly fit any style, regardless masculine or feminine. The versatility game is definitely strong in this range, so you can covet them, no matter what your personal style is.
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EDITORIAL
Wander's Summit
A combination of summer adventure and sheer sophistication that is truly meant for the woman on the go.
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EDITORIAL
The Rift Bag
Inspired by the nature’s majestic landscape and peaks, the Rift Bag has a classic baguette shape for everyday use. Featuring the orange colour Rift bag as the hero piece, this genuine leather bag also comes in this season’s trendiest shades of mint, classic black, and white.
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EDITORIAL
The Zenith Bag
The pinnacle of style is here. Presenting the Zenith Bag – the sophisticated, fashion essential that epitomizes feminine grace in a bag. Featuring a unique silhouette that is marked by an inverted triangle, the Zenith Bag was called so as a nod of strength and success.
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EDITORIAL
PEDRO Icon: An Iconic Moment
This summer, PEDRO celebrates icons in the arts and entertainment industry by inviting Shye-Anne Brown and Alexander Yue to be the face of the PEDRO Icon Summer 2022 Collection. Themed ‘An Iconic Moment’, this campaign aims to highlight the definitive moment where one decides to break free from the mould and truly embrace their individuality.
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EDITORIAL
The Palm Series
Welcome a new sense of style this summer with the latest ‘Palm Series’ that is glamourous and fun. Inspired by palm leaves, a conspicuous symbol of summer, this series is made for your luxurious summer getaways. Discover this collection of fashion essentials that will elevate your casual summer look.
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EDITORIAL
The Riata Bag
Flirty, fun yet sophisticated, the Riata Bag is a must-have fashion essential this summer for every style-conscious lady. The ideal accessory to pack for a summer sojourn, the Riata tantalizes with a unique rope design that has been beautifully juxtaposed with a mesh detail for that peek-a-boo effect.
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EDITORIAL
Summer Retreat
This fresh range of sandals and sling bags for men offers a touch of class and sophistication to the wearer this summer. Make these pairing the fashionable essentials you will need this season.
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CAMPAIGN
Campaign Commentaries
Look forward to a vibrant season with new and exciting fashion essentials from PEDRO. A laid-back, resort-ready yet chic collection to elevate fun and joyful ensembles. Have an insider’s look at our gallery of film photographs highlighting the Summer 2022 Selections.
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EDITORIAL
Summer Selections
This season, PEDRO launches the Summer 2022 campaign that features vibrant effortless essentials that will arm the modern men and women with a new style confidence.
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EDITORIAL
Effortlessly Denim
Raw, simple and uncomplicated, ‘Effortlessly Denim’ highlights the understated fabric that has become an iconic staple in everyone’s wardrobe. Discover the essential denim collection to elevate your style this summer effortlessly.
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EDITORIAL
The Taylor Bag
Powering style confidence with PEDROSTUDIO, the new TAYLOR bag is created for the discerning woman who deserves the best. An effortless style essential that is luxurious and sophisticated, this bag is designed for the discerning, empowered woman who knows what she wants.
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EDITORIAL
A Blue Summer
Featuring a series of products in blue, ‘A Blue Summer’ is inspired by the flow of life in summer. This collection encapsulates the essence of summer with blue and yellow hues that eludes the idea of a comforting sunset in a warm summer. Discover this collection for a tasteful casual summer look.
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EDITORIAL
Women Can Do It Too
This International Women’s Day, PEDRO spotlights five aspiring women from various industries to celebrate their honorable achievements and share their stories to inspire and empower many more. Dressed in multiple shades of pink, the ladies redefined the soft and delicate assumed colour with a touch of their vivid character and shined with confidence, elegant yet powerful.
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STYLING
Step Into Spring
Spring is upon us. What better way to carry on your trans-seasonal wardrobe than with some fashion forward accessories in this season’s must have colors. Get updated with styling tips from the latest runway approved colors.
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EDITORIAL
Pushing Boundaries
A special collaboration between LASALLE College of the Arts and PEDRO, has final year students from the Diploma in Creative Direction for Fashion - Joseph Poh, Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei, producing a set of dynamic visual assets that relooks at the EOS campaign from a different perspective.
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EDITORIAL
LASALLE Partnership
At PEDRO, we believe in being the voice for the new generation. This season, PEDRO partners with Diploma in Creative Direction for Fashion from LASALLE College of the Arts to create special creative content for new signature sneaker, EOS.
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EDITORIAL
PEDRO Studio
PEDROSTUDIO is a collection that sits differently from the main PEDRO women line, where special emphasis and attention is placed on its details and design.
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EDITORIAL
EOS SERIES SPRING 2022
Drawing inspiration from the Greek Goddess of Dawn, a representation of new beginnings and a symbol of optimism, PEDRO unveils our brand new 2022 signature sneakers, The EOS Series. The latest addition to PEDRO’s Signature Sneakers line is a depiction of effortless with a twist. This series is a dialogue around the hope and optimism of our ever-changing environments, embodying our energized spirits and boldness to seize the day and take on any challenge effortlessly.
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TÊTE-À-TÊTE
Couple Goals
PEDRO catches up with Nic Liew and Douglas Tan, models and real-life couple, who fronted PEDRO Valentine’s Day Capsule Campaign. Read on to find out more about how their love blooms, on and off set.
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CAMPAIGN
Manoeuvre To Live Anew
This Spring, PEDRO further embraces the joy in accessorizing with our Spring 2022 collection showcasing key current highlights for PEDRO Women and PEDRO Men. Entitled Manoeuvre to Live Anew, this campaign is an abstract exploration of renewed hope. Discover the essential fashion accoutrements to elevate your style, effortlessly.
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EDITORIAL
Love Blooms
This February, PEDRO celebrates Valentine’s Day with our Love Blooms capsule that interprets subtle modern romance and the preservation of love. Spend this V-Day with your loved ones in style with the latest Love Blooms capsule from PEDRO, designed for the modern and effortless women and men. The unisex appeal in this collection is what makes it outstanding and can be easily styled into any outfit, making it an ideal gift of love for any important being, proving that love is indeed unconditional.
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EDITORIAL
Stripes And Blooms
PEDRO collaborates with Shanghai-based illustrator Jude Chan this Lunar New Year on an extra special product that is exclusively available in China. Read on to discover more.
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EDITORIAL
The Art of Prosperity
This Lunar New Year, PEDRO adds a dose of style and sophistication to its special Year of Tigervcapsule collection. A juxtaposition of modern trend sensibilities with traditional artistic values, this collection pays homage to the majestic Tiger with pieces for men and women. Discover below, Effortless Essentials to complement your celebratory looks this spring.
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EDITORIAL
PEDRO Studio
When it comes to looking great, we mean business. Start your year right while maintaining that luminous glow with these timeless yet updated leather fashion essentials. Scroll down to uncover the right key accessories to elevate your power look.
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INTERVIEW
Style Savant
Meet Echeru, PEDRO Singapore’s first style advisor and your personal fashion steward to getting you look effortlessly stylish.
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STYLING
Why Is Fashion Label PEDRO So Worth Getting?
PEDRO is an effortless fashion essential brand, focusing on exclusive designs. No more suffering from outfit clashes!
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EDITORIAL
Gentle Flows
An ode to the Earth, the rePEDRO Winter 22 Collection takes a soft yet impactful approach with its eco-conscious make and design. Made not only for the style-conscious, but for those who are looking for fashionable essentials that were concepted with a difference as well. Discover more below.
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EDITORIAL
'Tis The Season
Ready to party? This festive season we are putting on our dancing shoes and celebrating with our loved ones for a Holiday to remember. Add a little sparkle (figuratively and literally!) and jazz up your look, however small or big the party. We hope you find these little gems to add a touch of sparkle for your warm and intimate moments full of surprises, joy and laughter.
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EDITORIAL
Razzle Dazzle
This festive season, party in style with all that PEDRO has to offer. Whether it is an intimate dressy night in to usher in the festivities or a sophisticated daytime celebration with family and friends, there is definitely something for everyone. This festive season, regardless the crowd size, you have every right to party while looking fabulous with our newest range of shoes and bags. Glamorous and glittery, dressing up just got way more effortless.
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EDITORIAL
The Tectonic Series
Inspired by topography landscaping, a study on shapes and features of land surfaces, we infuse the contour and layering lines that forms the essence of the outsole. The PEDRO TECTONIC series returns and is a conversation around architectural design and our ever-changing environment, that shifted our design perspective.
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EDITORIAL
Small Gifts, Big Thoughts
It is never too early to start shopping for loved ones. From glamorous hedonists to fashion-forward homebodies, or even those with an acquired style, we have the ideal accessory gift for your favorite person.
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TÊTE-À-TÊTE
Style Tri-Factor
Choann, Kaigin and Dingwei - three dynamic individuals who PEDRO had the privilege to work with in our latest FW21 – Change is to Evolve. Read on to learn about what makes them live a little more.
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TÊTE-À-TÊTE
An Eye for Details
We caught up with Li Jing, the designer with punctilious charms and the one who gave PEDRO, the indelible brand symbol in PEDRO Icon Collections.
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TÊTE-À-TÊTE
Familiar Spaces, Scattered Sentiments
A first for him venturing away from collage and image making. This is the first photo series by local artist Dylan Chan in collaboration with PEDRO, showcasing their new winter products.
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