Behind The Curtain

Demi – Defined By Design

Debuting in late Fall 2023, the Demi collection encapsulates the essence of soft structure shaped by your movements. The Demi Bag, a quiet yet confident companion, has moved with us through the seasons becoming a well-loved classic within PEDRO’s repertoire. Now, in 2025, we return to where it all began—reintroducing the collection as a celebration of expertly crafted design and effortless style.


Debuting in late Fall 2023, the Demi collection encapsulates the essence of soft structure shaped by your movements. The Demi Bag, a quiet yet confident companion, has moved with us through the seasons becoming a well-loved classic within PEDRO’s repertoire. Now, in 2025, we return to where it all began—reintroducing the collection as a celebration of expertly crafted design and effortless style.


DEMI

[dəˈmi]

At its core, The Demi Bag speaks to balance. Derived from the French word for “half,” it embodies duality—form and function. It also shares its name with the bag’s co-designer, Demi Zhou. A coincidence that feels entirely fitting, reflecting the synergy between designer and design.

Adaptability lies at the heart of the Demi design ethos. The bag was created to shift with the wearer, from work to leisure, from day to night, the Demi Bag is an understated, yet undeniably stylish companion for every day, offering ease in motion.

Demi Zhou
Demi Zhou
PEDRO Women's Bag Designer

DEMI

[dəˈmi]

At its core, The Demi Bag speaks to balance. Derived from the French word for “half,” it embodies duality—form and function. It also shares its name with the bag’s co-designer, Demi Zhou, reflecting the synergy between designer and design.

Adaptability lies at the heart of the Demi design ethos. The bag was created to shift with the wearer, from work to leisure, from day to night, offering ease in motion.

Demi Zhou

Demi Zhou

PEDRO Women's Bag Designer

01/

A Study in Movement and Adaptability



The design process was guided by the quiet grace of a swing
in motion, prioritizing fluidity.

01/

A Study in Movement and Adaptability



The design process was guided by the quiet grace of a swing in motion, prioritizing fluidity.

The handle, a defining feature, was carefully refined, with its flexibility determining how effortlessly the bag adapts to the body. After meticulous refinement, the now classic Demi silhouette emerged as a piece that transforms with its wearer, with an adaptable and removable strap, offering multiple ways to carry your Demi Bag, making it suitable for any occasion.

The handle, a defining feature, was carefully refined, ensuring it adapts effortlessly to the body. After meticulous refinement, the now classic Demi silhouette emerged with a removable strap, offering multiple ways to carry your Demi Bag for any occasion.

02/

Enduring Materials

The Demi collection is designed with longevity and function in mind. Crafted from full-grain, embossed leather, the material is chosen for its ability to soften over time while maintaining its form.

02/

Enduring Materials



The Demi collection is designed with longevity and function in mind. Created as lasting companions, every material is chosen for its ability to soften over time while maintaining its form.



Naturally resistant to wear, it develops a rich patina with use. Inside, a suede lining offers both structure and tactility, supporting expansion while retaining its clean silhouette.



Naturally resistant to wear, it develops a rich patina with use. Inside, a suede lining offers both structure and tactility, supporting expansion while retaining its clean silhouette.

03/

Designed for Everyday



The hardware, quiet yet deliberate, takes its cue from the familiar. Inspired by the sculptural simplicity of furniture handles, the metal clasp is the result of careful structural testing.

Balancing function with finesse, it refines the experience of opening and closing the bag, reinforcing the collection’s long-term vision of daily use, making the Demi Bag your daily companion.

03/

Designed for Everyday



The hardware, quiet yet deliberate, takes its cue from the familiar. Inspired by the sculptural simplicity of furniture handles, the metal clasp is the result of careful structural testing.

Balancing function with finesse, it refines the experience of opening and closing the bag, reinforcing the collection’s long-term vision of daily use, making the Demi Bag your daily companion.

04/

A Palette Drawn from Life

“Nature, architecture, and the small details of everyday life inform our approach to each new addition to the Demi family,” say the collection’s designers. From these inspirations, a core colour palette emerges—Black, Taupe, Light Blue, Cream and Cognac, as well as the addition of seasonal colour pops, forming a selection of shades that evoke a sense of calm, intention, and ease.

04/

A Palette Drawn from Life



“Nature, architecture, and the small details of everyday life inform our approach to each new addition to the Demi family,” say the collection’s designers. From these inspirations, a core colour palette emerges—Black, Taupe, Light Blue, Cream and Cognac, as well as the addition of seasonal colour pops, forming a selection of shades that evoke a sense of calm, intention, and ease.



More than an accessory, the Demi Bag reflects a quiet confidence and a state of effortless confidence. In 2025, the Demi collection expanded with the introduction of the Demi Mini and the Demi Hobo Bag. New shapes and new sizes, but the same philosophy. Thoughtful craftsmanship designed to accompany you through the day, however it unfolds.

More than an accessory, the Demi Bag reflects a quiet confidence and a state of effortless confidence. In 2025, the Demi collection expanded with the introduction of the Demi Mini and the Demi Hobo Bag. New shapes and new sizes, but the same philosophy. Thoughtful craftsmanship designed to accompany you through the day, however it unfolds.


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