Store Stories

PEDRO from Singapore to the World

Fashion & Market paid a visit to PEDRO’s archives from the past 15 years and discovered how the brand has responded to both the style evolution and global conversation on where fashion is going. As a Singapore-born label which has expanded across Asia Pacific, the Middle East and the United States, PEDRO is a pertinent case study on how to grow a fast fashion brand from the vantage point of Southeast Asia to the world.

DANIELA MONASTERIOS TAN, 25 OCTOBER 2021

DANIELA MONASTERIOS TAN,
25 OCTOBER 2021

The process of looking back is a luxury that many in fashion’s relentless pace have not been able to do. Yet in the past decade, a number of brands have dedicated museums to their company archives, going so far as to create destination spots such as the Yves Saint Laurent Museum in Marrakech, as well as the Simone Handbag Museum in Seoul, curated by Judith Clark. Another interesting phenomenon has been a rise in brand-led exhibitions that highlight iconic designs and junctures, while some of the most outstanding employ museum-quality curators and scenographies such as Louis Vuitton’s ‘Volez, Voguez, Voyagez’ curated by Olivier Saillard. As the fashion industry slowed down during the pandemic, brands have had time for introspection and this could lead to a rise in archival re-issues, exhibitions and retelling.

The 2000s: From Singapore to the World

PEDRO was founded in 2006 primarily as a men’s shoes and accessories brand, and its journey exemplifies the team’s agility and responsiveness to their consumers’ changing lifestyles, mobility and locales. The launch of PEDRO was in line with the rapid globalisation and product diversification shaping the fashion industry in the 2000s. It is this period which saw brands diversify their offerings to embrace lifestyle products as part of the fashion ecosystem, which meant including adjacent categories such as accessories, fragrances and even home furnishing.

PEDRO was born and bred in Singapore, but as a brand, it was committed to international expansion from the onset, with the Philippines as its first overseas market in 2007. This early internationalisation was key to take advantage of economies of scale, and the brand deftly adapted to local cultural norms depending on the market they were entering. A fascinating anecdote shared by the creative team was how their seasonal adaptations of the madas sharqi, commonly worn by men in Dubai and the Northern Emirates, has become a key staple that they develop in different materials and detailing. Similarly, when entering the Chinese market, they added new lines of weather-appropriate offerings for China’s colder seasons which are not found in their Southeast Asian stores.

PEDRO Madas Sharqi Sandals

PEDRO Fall Winter 2014 Campaign

The style evolution of PEDRO in the past 15 years parallels the wider fashion genealogy. When the brand spotted a market gap for affordable, quality dress shoes in 2006, the design team took cues from the sharp, continental style of Italian menswear that was in vogue. The key items in their first years were classic formal shapes and moccasins. Women’s shoes were introduced shortly after in 2009, echoing the glamour of sky-high platform heels and party shoes seen on the runways. As menswear collections began experimentations with colours, materials and silhouettes, PEDRO responded with shoes and accessories in trend-led fabrications to match.

PEDRO Spring Summer 2009 Campaign

The 2010s: Global Markets, Technology and Revitalisation

In this decade, news of fashion trends and celebrity style was easily accessible through the internet. PEDRO embraced the increasing connectivity and speed of technology and by 2015, it launched e-commerce platforms in 10 markets. The increase in demand for trend-based shoes and accessories for everyday not only for special occasions is matched by PEDRO’s diversification of product categories, with for example the inclusion of fashionable sneakers and sports-inspired sandals for men. Women’s heels toned down to day-friendly heights, and there were plenty of flats, mules and strappy sandals in textured materials and styles. The campaigns and lookbooks took a different narrative in the 2010s, targeting young working professionals that made up a majority of PEDRO clientele, who were looking for shoes suitable for both work and play. In a campaign from 2013, we see stylish urbanites against the architectural city. The models are dressed in matching, minimal outfit, where the male model pairs a casual t-shirt with a blazer and the female model sports a sleeveless vest and trousers, reflecting the increasingly androgynous styling on runways as well.

With e-commerce comes a host of logistical operations, including packaging. The urgent calls to rethink fashion’s impact has meant that fast fashion brands with their economies of scale have been pushed to innovate and find smarter solutions. For PEDRO, with over 100 physical stores and ecommerce platforms across Asia Pacific, the Middle East and the United States of America, the impact of changes in product design and packaging are manifold. In the summer of 2020, the rePEDRO line was launched along with new packaging solutions, which used less glue and materials, and allowed for more efficient use of space in cargo deliveries. The rePEDRO capsule line also experimented with new materials and more unisex styles which would test their customers’ appetite for more eco-conscious designs.

As the decade rounded off, the pandemic accelerated macro trends in fashion. Globally, urban lifestyles are seeing a change with the rise of work-from-home arrangements. Coupled with customers having a lower threshold for trend-led fashion, PEDRO has been rethinking its brand direction and values: to be effortless and to create essentials that last. Their move towards more sustainable and considered essentials is embodied in the launch of the rePEDRO sustainable line and the introduction of PEDRO Icon in 2021 as a collaborative venture across their design teams. Both lines aim to be a capsule collection of wardrobe essentials, independent of trends.

The PEDRO archive allows us a snapshot of the brand as well as the larger fashion industry. It demonstrates the way that customers and fashion businesses are in constant conversation to move trends forward. PEDRO exemplifies the agility necessary for companies to embrace change and to expand across geographies, and gaining cultural insight through local clientele is an important way for them to grow locally and globally.

PEDRO Store at T-One Galleria Mall, Cambodia

This article was first published on FAM on 7 September 2021.

Continue Shopping

Shop Women Shop Men

Read Further

EDITORIAL

CITY CORE

These design-led pieces are the ultimate building blocks for getting creative with style—it’s all about making it fetch. With a focus on bold textures and playful silhouettes, redefine modern dressing with a curated mix made to turn the streets into your personal runway.

EDITORIAL

BREAKING THE FLATNESS

Has Creativity Been Replaced by Corporate Comfort?

EDITORIAL

SAME AS IT EVER WAS

The paradox of non-conformist subcultures becoming conformist is a recurring theme in fashion and aesthetics.

EDITORIAL

Ephemeral Muse

Authenticity, distilled. Step into a world where individuality reigns with PEDRO Icon. The editorial explores themes of individuality and authenticity, which are expressed through bold styling choices, minimalist yet striking silhouettes, and a juxtaposition of metropolitan elegance with personal expression.

EDITORIAL

Seoul

A sprawling metropolis pulsing with life, Seoul embodies a striking blend of ancient heritage mixed with modern dynamism.

EDITORIAL

Adam Gallagher

From his early days as a personal style blogger to building a personal brand that spans multiple creative avenues, we spoke with Adam Gallagher about his evolving relationship with social media, the importance of authenticity in the digital age, and his artistic journey so far—as well as what lies ahead.

EDITORIAL

The Hardy Companion

An ode to the adventures ahead, PEDRO reimagines travel as an extension of our identity, journeying with us every step of the way this Fall. With multi-hyphenate creative Adam Gallagher as our guide and set against the ever-shifting rhythms of city streets, join him as he escapes the mundane the only way he knows how: feet on the ground, head in the clouds.

EDITORIAL

Rhythms Of The Night

Channelling the vibrant spirit of metropolitan living, PEDRO’s latest collection brings party season to life, designed to resonate with adventures out in the city. Embracing spontaneity and an ‘in-the-moment’ feeling, capture the essence of a night fuelled by confidence and allure with the collection’s most exciting essentials to date.

EDITORIAL

Future Forms

Sculpted, polished, and refined. Reimagining fashion through a futuristic lens, embody the hybridity of visionary design and meticulous craftsmanship with the Helix. Ushering in a new dimension of tech-enabled and human-focused style, where every detail is considered, experience a range of bags that mix voluminous exteriors with cold-toned hardware for visually arresting silhouettes that are also emblematic of a new wave of design.

EDITORIAL

Mini Demi

Presenting the newest Demi Mini in a range of classic colourways, the perfect embodiment of good things coming in small packages. Small but uncompromising on storage, discover how each colour transforms the Demi Mini into a statement piece that reflects your unique persona.

EDITORIAL

Off Duty

With the promise of the weekends, it’s time to begin curating a wardrobe of relaxed staples that can be easily styled in the city. With choice of materials and signature asymmetric hardware highlighting a juxtaposition of textures, the Taper bag line-up is deliberately proportioned for versatility and ease.

EDITORIAL

Magic Of The Cityscape

Drawing inspiration from metropolitan life and the myriad of stories in it, explore themes of renewal and rediscovery within the urban landscape and reveal the reinventive beauty that lies beneath.

EDITORIAL

The Muse

Celebrating the duality of strength and gentleness, a modern muse who embodies resilience and grace is born. PEDRO Studio redefines modern workwear, capturing the multi-faceted essence of today’s polished professional.

EDITORIAL

PEDRO | Commune

PEDRO has partnered with Commune to champion purposeful creativity. “Giving second life to everything” transcends mere rhetoric, encapsulating a shared ethos that challenges fashion’s status quo through purposeful design, which led us to create the Aviate Bag.

EDITORIAL

Summer Party

Celebrate the beauty of living in the now. From the first spark of inspiration to the final step out the door, attitude is key when dressing for parties. Whether it’s subdued yet elevated styling or heavy on the experimentation, the party collection represents a way of playing make believe with your desires. Because times like these are the perfect way to express personality.

EDITORIAL

Comeback Kicks

Refreshed and reimagined for the trendsetting crowd, elevate laid-back styling with consummate ease in the returning Arc Sneakers, now reworked in a vibrant palette for unparalleled wearability. Blending looks replete with infinite possibilities and liberating freedom, DJ Didi Han leads the charge in the revamped kicks, capturing the audacious spirit of youth with a fresh lustre and fluidity.

EDITORIAL

Chromatic Elegance In Motion

Exploring new ways to tell stories, PEDRO Icon goes beyond the surface this summer, delving into the concept of footwear as a narrative of refined futurism. With a focus on morphed and moulded forms, reinterpret heels and silhouettes from a fresh perspective as ornamental details meet sculptural silhouettes, blurring the line between art and functionality.

PEDRO NEWS

Hong Kong Flagship Store

PEDRO is finally bringing its signature style of effortless essentials to Hong Kong with the long-awaited launch of its flagship store in The Wai.

EDITORIAL

The Art of Escapade

Celebrating the liberation of self-expression and embodying a free-spirited vibe, PEDRO Icon Summer 2024 promises a fresh take on seasonal style. Capturing the quintessence of summer freedom, this latest endeavour celebrates breaking away from the ordinary and embracing the richness of life’s experiences.

PEDRO NEWS

Vietnam Flagship Store

Patrons will soon get to experience first-hand PEDRO’s commitment to excellence and its unwavering dedication to providing a retail experience like no other, as the brand unveils its flagship store in Nguyen Trai Street, Vietnam.

PEDRO CARES

PEDRO x Plastify

In line with PEDRO’s commitment to create a better Earth and our efforts to build a more sustainable environment, we recognize the importance of educating and empowering our stakeholders about how we can all play our part to make a positive impact on our environment. PEDRO has partnered with a Singaporean Environmental Organization – Plastify, a renowned advocate for Plastic Recycling, to conduct a sustainability talk to enlighten our stakeholders and collaborated with them to create props that are made from recycled plastic, to be displayed in our physical stores across our retail markets. We caught up with Paul from Plastify to learn more about their efforts and the process behind creating our store props.

EDITORIAL

Letters To Earth

From circular designs to the use of recycled materials, rePEDRO Summer 2024 reflects the transformative power of fashion for a positive impact, redefining conscious dressing with a collection that not only looks good but also does good.

EDITORIAL

The Duo

Encompassing dual identities of both feminine and masculine, to be worn with wit and confidence. Sharing the same bold attitude and effortless style, couple Hanna Chan and Takuro Hama Cheung are highlighted in the latest unisex Altura sneakers with the premise of a shared silhouette made for all.

EDITORIAL

Project Party

Paying homage to the evolution of partying, late-night agendas and modern sensibilities intertwine with a newfound sense of sophistication and grace. Evoking a desire from the deep, the PEDRO party collection redefines celebration by casting aside the superfluous in favour of a streamlined elegance that speaks volumes.

EDITORIAL

Explore The Uncharted

As seasons shift, let changes awaken the spirit of discovery within. This Spring, celebrate new beginnings and the joy of exploration against breathtaking landscapes rich in natural beauty, setting the stage for an aspirational journey into the unknown.

TÊTE-À-TÊTE

Celebrating Lunar New Year with Artistic Flair: PEDRO’s Collaboration with Designer Pei Li

In a captivating fusion of fashion and art, PEDRO has unveiled its 2024 Lunar New Year visual merchandising (VM) display. This year’s display is a result of an exciting collaboration with renowned designer Pei Li, who is celebrated for her unique blend of creativity and passion in the world of art.

EDITORIAL

Love Bound

Unbounded, captivating, and larger than life. Live out fantasies of love in all its extraordinary forms with PEDRO this Valentine’s Day. Departing from the conventional, watch as the collection, adorned with retro 8-bit motifs and digitally enhanced, tower over real-world environments to create a whimsical graphic experience. Symbolic of life in parallel worlds, discover a new joy to be found in a mixed reality filled with pixelated hearts - all reimagined with the romantic in mind.

EDITORIAL

Celebrating Traditions Sneakers

As the Lunar New Year approaches, PEDRO proudly announces the launch of an exclusive collection celebrating the arrival of the Year of the Dragon. In a culmination of artistry amidst tradition, embrace the essence of renewal and prosperity, and reimagine the celebration of heritage through a youthful take.

EDITORIAL

Sole Structures: Arc Sneakers

Step into a fusion of ancient allure and modern sophistication with the Arc Sneakers. Inspired by medieval aesthetics and designed for today, the sneaker draws inspiration from architecture of classical antiquity to reflect the grandeur of iconic landmarks like the Colosseum, seamlessly blending historical opulence with contemporary style.

EDITORIAL

A Woman's Story

Presented through portraits captured around the city of Shanghai, PEDRO returns elegance and sophistication to the everyday with a message of resilience and optimism, channeling the innate grit and strength in every woman. Discover the traits of a newly imagined muse: one who is sophisticated, self-assured, and successful on her own merit.

EDITORIAL

Hybrix

Emerging as a statement for the unbound and untamed, the latest remix of the HYBRIX sets the tone for the future with unbridled boldness and vigor. The ethos is simple: to reflect the multiple facets of a progressive aesthetic and the distinct characteristics of those who wear it.

EDITORIAL

Icons illuminate

Building upon the ethos of embracing the differences that make us unique while empowering individuality, PEDRO Icon provokes fresh conversations on what it means to be distinctive. Introducing a two-part event to commemorate its third year, no expenses were spared as celebrations rang high and imaginations ignited.

EDITORIAL

Eclipsing Time

In a world ever in flux, the essence of time unfolds in multifaceted dimensions as enigmatic actress Shin Yubin joins the PEDRO Icon line as the face of Cambodia, encapsulating the unique allure and spirit of the collection. The latest Cambodia-exclusive collection embarks on a captivating journey, featuring Yubin traversing from sunrise to sunset through a mesmerizing kaleidoscope of moments that define our days.

EDITORIAL

Hypnotic Icon

A new chapter begins with an enchanting display – as PEDRO Icon undergoes a bejewelled transformation for an awe-inspiring touch to essential pieces. Ephemeral and alluring, radiate and illuminate the night, much like the audacious yet enigmatic PEDRO protagonist, forever shimmering with glamour.

EDITORIAL

The Soirée

The time for celebrations has arrived, and there’s a tangible buzz anticipating the onset of the festive season. Set against the backdrop of a historical grandness within the walls of the Saigon Opera House, a story of inspiration and sophistication unfolds with the PEDRO Winter 2023 Party Collection, elevating the party aesthetic to new heights by adding a sense of savoir-faire to it.

EDITORIAL

A Cozy Chic World

As boundaries between home and work become increasingly fluid, finding solace in the familiar and cozy becomes paramount. Dialing into the mood of the moment and reflecting the spirit of dressing for comfort, multi-faceted creative Jessica Wu sheds her summer skin and gravitates towards relaxed chic pieces in the PEDRO Winter 2023 collection.

EDITORIAL

re:surface

To represent a new era, a revitalised Stitch symbol takes center stage, tying together the elemental pillars of Air, Earth, and Sea, and creating a captivating lore that weaves a cohesive narrartive.

EDITORIAL

Icons Up Close

Inspired by daily living, the PEDRO ICON Winter 2023 collection offers a confident and intimate range of effortless essentials, getting up close and personal with icons in everyday environments. Proving that transformative elements elevate mundane situations and turn ordinary moments into extraordinary experiences, redefining how we perceive style in our day-to-day lives.

EDITORIAL

A Resilient Connection

In a heartfelt homage to the unbreakable bond of familial kinship, PEDRO delves into the enchanting world of twins. With an emphasis on the unparalleled connection shared by these duos, we explore the profound ties formed through a lifetime of shared experiences.

EDITORIAL

The Geometric Code

Channelling the power of design language, where bold shapes and modern construction converge to define a new era of style, PEDRO taps into visual play through constructed views. A play with proportions, wardrobe staples take on graphic dimensions for a visually captivating response to the needs of contemporary life.

EDITORIAL

A Traveller's Essentials

A wardrobe fit for an adventure - with travel at the heart of the collection. Seamlessly weaving together the essence of transit dressing interspersed with commuter-friendly essentials, PEDRO engineers an adaptive wardrobe catering to the practical and aesthetic needs of those who gravitate towards the uncharted.

EDITORIAL

The Living Art

Further exploring an individualistic spirit that drives its aesthetic output, PEDRO presents the Living Art; a metaphorical reflection on individuality, personality and character lensed once again by Clark Franklyn. Highlight pieces of the collection are incorporated into unique styles, reinforcing the notion that sometimes, contradictions can create cohesion.

PEDRO NEWS

PEDRO x Lovage: Hybrix Crossover

In the heart of Singapore, creativity and imagination took center stage at the PEDRO x Lovage: Hybrix Crossover event. Gathered for an intimate one-of-a-kind workshop, influencers and tastemakers indulged in the art of personalizing the coveted Hybrix sneakers, contributing artworks as graphics in their characteristic style.

EDITORIAL

A Mono Print

Reflecting new horizons and showcasing different perspectives, PEDRO features the Mono iconography on a collage of prints, where an innovative reinterpretation of a distinct aesthetic is revealed. The very signature of going against the grain, celebrate the splendour of simplicity through a collection of sneakers in a magazine layout that serves as a canvas for creation.

EDITORIAL

A Neutral Fluidity

Venturing beyond prevailing conventional codes, the static of contemporary life composes a range of characteristic non-binary looks that form PEDRO’s Fall 2023 unisex collection. Highlighting elevated essentials for all, the brand continues to uplift and inspire its community through an exploration of ideals through an alternative gaze.

EDITORIAL

An Imprint of the Future

Embodying the ethos of adapting to changing times, HYBRIX leaves an imprint of the future. Animated in three-dimension to emphasize technology and progress, modernistic elements showcased throughout serve as a reflection of a utopian future where imagination knows no bounds.

PEDRO NEWS

Exciting New Editions

Showcasing a series of creative communions where extraordinary vibes flourish in diverse environments, PEDRO’s international endeavours propel the brand’s regional markets into the spotlight. Seamlessly incorporating elements of the brand into each unique concept, relive each event through the intersection of art and performance, captivating audiences and creating unforgettable moments.

EDITORIAL

HoundStooth With A Twist

Experimenting with classics, PEDRO Studio devises the Fall 2023 collection as an unfamiliar take on familiar elements. Breathing new life into established aesthetics with this season’s highlight - the houndstooth motif, sculptural forms speak to the past and future, a central point of reference for the collection’s recontextualization of traditional design codes.

EDITORIAL

Into The Waves

Inspired by the sea and the vibrant culture that surrounds it, PEDRO blends crystalline ocean waves with contemporary aesthetics for a comprehensive range of summer staples to elevate your warm-weather style. The collection flows in a dialogue of colour and textural layers interspersed with oases of simplicity and contemporary elegance.

EDITORIAL

The Blueprint of an Icon

In its 3rd year, the latest iteration of PEDRO Icon continues its stylistic evolution, expanding its creative horizons while staying true to the distinctive aesthetics of the collection.

TÊTE-À-TÊTE

Intimate and Uninhibited

Talent can be found in every corner of the world, as PEDRO shifts the gaze from art to the artists by catching up with creatives Lily Taieb and Alfie Nickerson, whose work reflects a time when individuality is more important than ever. We speak with them about their projects, sources of inspiration and motivation, and how they establish a characteristic aesthetic that is faithful to their personal style and vision of life.

EDITORIAL

Reflecting An Experience

Combining understated glamour with high-shine impact, PEDRO expresses complexity through subtle colours contrasted with metallic accents to give a surreal twist to classic shapes.

EDITORIAL

In Perpetual Motion

The embodiment of exciting times ahead. Commemorating an iconic silhouette, PEDRO ushers the Swift sneakers back in the fold, this time in an exciting range of vibrant hues to take any laid back look to the next level.

EDITORIAL

Postcards From The City

A powerful medium to evoke emotions, postcards offer a unique representation of the location, capturing its essence through visual imagery and conveying a sense of nostalgia and longing for the place. PEDRO provides a glimpse into the sights and sounds of Hong Kong, inspiring one to fall in love with the magic of a city.

EDITORIAL

The Pink Edit

Infusing the colour pink with a mesmerizing vibrancy that awakens the senses, PEDRO brings a kaleidoscopic collection pulsing with infinitely striking looks.

EDITORIAL

An Ode to Earth

An ode to nature, the campaign serves as an apt reminder of Mother Earth’s natural beauty and the bounty it provides from which inspiring pieces are manifested. This Summer’s rePEDRO campaign aims to highlight the purpose of the collection, one that fuses us between the product and the environment.

EDITORIAL

Colour Pop

Burst forth with vivid colours and bold designs. Be emboldened to unleash the full power of your unique personality through the irresistible charm of the Megan line, and highlights like chain detailing that imbuses the bag with a modern edge.

EDITORIAL

A Desert Hope

In a time of reflection, self-discovery and reconnection, PEDRO presents an exclusive collection that embodies a spiritual awakening. At the heart of this collection is an introspective adventure that materializes in the form of a captivating experience that culminates at sunset in the desert.

TÊTE-À-TÊTE

Art Through Her Eyes

For years, art has undoubtedly influenced our culture and society – in the way we think, feel and connect. This International Women’s Day, PEDRO celebrates women by spotlighting 3 aspiring female artists from South Korea - Kim Kijeong, Huh Suyon, and Jeon Hyunsu, who specialize in classic, contemporary and 3D art respectively, and have played a part in the evolution of art.

EDITORIAL

Hybrix

Introduce abstractions of an unpredictable future and get lost in luminous streets with the Hybrix, a contemporary collection based around the idea of movement around ever-changing terrains.

CAMPAIGN

Natural Touch

Slide into a state of relaxed refinement with an indulgence in tactile sensation and a decidedly muted palette, shaped by fluid silhouettes for a contemporary aesthetic.

EDITORIAL

San Valentin

Representing the beautifully warm things in life, infuse some romance into your ensembles this Valentine’s Day with a selection of contemporary accessories that embrace love in all forms. Enjoy the excitement of possibilities with creations shaped by love, designed to win your affection and make your heart take flight.

EDITORIAL

Tangible Pixels

Enter a surreal and pixelated world where anything is possible and nothing is as it seems with the PIXEL, PEDRO Studio’s key textural element for the future. Form and function are translated into pieces of timeless construction with enough contemporaneity to fit into the wardrobe of today's world, creating the perfect balance of modern and sophisticated appeal.

EDITORIAL

Phygital Transference

PEDRO enters an environment where both physical and digital worlds meet with the Spring 2023 Collection, creating pieces that capture the uncertainty of the virtual universe we live in: the magic of endless possibilities.

EDITORIAL

Painting Festive Landscapes

PEDRO explores the themes and symbolism behind colours this Lunar New Year, documenting how they can feel so intimate and familiar yet transcendent. Harnessing the power of colour, a controlled palette combines and contrasts with visuals created to bring out the social meanings attached to each colour, preserving intangible moments and expressing the essence of fond memories.

EDITORIAL

Lunar New Year Reframed

Digital and physical mediums come together in pieces that evoke PEDRO’s most characteristic codes this Lunar New Year. Reinterpreting classic designs with modern icons, let the charming aesthetics and cosy tones provide the perfect finishing touch to your festive attire.

EDITORIAL

Christmas Story

Be free from formal constraints and reveal your inner personalities this holiday season. We all have our personal stories to tell.

EDITORIAL

Tough As Nails

Make an assertive entrance to the scene and personify your inner tempest through rugged, military-like silhouettes and innovative designs mixed with urban elements.

EDITORIAL

Earthy Touch

The natural evolution to the way of living, rePEDRO rethinks functional dressing through eco-conscious everyday essentials rendered in the public interest. From design to conception, our innovations are created in symbiosis with green philosophies and recyclable materials, empowering visionary individuals who share with us the desire to change the world.

EDITORIAL

Altitude

Reflecting on tomorrow’s society, PEDRO rethinks modern living. Take-off with the Altitude, boasting a lightweight construction and defined by understated functionality, start each day with a step steeped in comfort and distinction.

PEDRO NEWS

RCS Event

PEDRO made its physical return with its first physical event since the pandemic in style, celebrating its latest store opening at Raffles City Singapore, and marking the date with the introduction of a revamped logo and collection.

EDITORIAL

Like nobody's watching

With materializing a coherent, free and captivating aesthetic as the premise, PEDRO unveils a curation of pieces to welcome the coldest season.

EDITORIAL

Ladylike Pieces

Engineered by exploring and taking in nostalgic references, heritage is translated through soft colours and gentle curves, and reinterpreted to form the uniform of the decorous woman in their prime.

EDITORIAL

The KATE Bag

Made for all the stylish women in charge, the KATE bag is the perfect bag that will take you from day to night with ease.

EDITORIAL

How To Style Guide For Colder Months

Escape monotony and conjure an aesthetic that breathes new life to your ensembles, featuring timeless essentials and laid-back styles to complement a range of minimalist cold-weather looks.

EDITORIAL

Chromatic Comforts

Hues that conform a warm feeling and construction that allows the appreciation of every detail.

EDITORIAL

Covet The Dessau Bag

A symbiosis of disparate elements to meet the needs of women who value style and individuality. The Dessau Bag is a harmonious union of hard lines and gentle curves, forming the foundation of a unique look that is yours alone to create.

EDITORIAL

Journey to EOS

Following its addition to PEDRO’s Signature Sneakers line in Spring 2022, The EOS Series is back with a new iteration. The Fall 2022 EOS sneaker introduces a fresh take with the upper highlighting a more dynamic detail with a barcode to represent a unique identity.

EDITORIAL

Look Bold This Fall

Rejuvenate the wardrobe and make an effortless transition into fall through innovative cuts and bold construction. PEDRO brings a new and electric feeling, as we oscillate from summer and stand on the cusp of something special.

EDITORIAL

Fur, Felt And Braided Details

The personal and the universal intersect through PEDRO’s curated list of textured products – the sleek design and the tactile richness of the material. Clean lines and deft styling make you stare, but it is the texture that makes you feel.

EDITORIAL

Nylon Edit

In a world eager for escape and evasion from harsh reality, PEDRO bets on elevating and honouring the everyday through the use of nylon, tapping in to the material’s inherent durability and strength.

EDITORIAL

Luscious Colours To Covet This Fall

Pedro sets the tone this Fall with a dynamic range of products featuring crazy vibrancy and bold colours composed to create aesthetically pleasing results. Extravagance that works in perfect harmony for a full-spectrum aesthetic experience.

EDITORIAL

Spur Sneakers

Standing still is not an option with the Spur Sneakers. Featured in a chromatic palette of colours, the new silhouette from PEDRO embodies continuous motion and the pursuit of novel experiences, making this the new essential to any wardrobe.

CAMPAIGN

Fall '22: In The Space Between

PEDRO Fall 2022 collection focuses on the study of the space between light and shadows. Shot entirely on film to capture the its raw essence, the collection is also infused with the play of translucency.

PEDRO CARES

Cheers To Brighter Days Ahead

PEDRO and Yellow Mushmellow team up to release a limited-edition vacuum flask featuring bright colours and positive affirmations to encourage people to take time for themselves - in a bid to raise awareness on mental health and encourage good ol' self-loving.

EDITORIAL

Uncomplicated Staples

In continuation of the last PEDRO Studio launch in Summer, the Fall 2022 collection speaks to the inner rebel of the modern day Don Quixote with its latest range of genuine leather products.

PEDRO CARES

Pride And Prosecco

In celebration of Pride Month, PEDRO hosted Clement Tan, an LGBTQ+ advocate, at our Headquarters to share with us on the topic of working towards an inclusive and safe working environment for everyone.

TÊTE-À-TÊTE

In Conversation With Our Creatives

We caught up with some of PEDRO’s in-house creatives to find out more about them, their interests and what drives their creativity. Read on to find out more about Chloe, Livia and Clara.

EDITORIAL

Color Up Your Life

If life is like a box of chocolates, and you do not know what you’re gonna get, make ours filled with one of this Uber-chic, round mini sling bags instead. Featuring four different “flavours”, each bag represents a unique personality but in all, exude sophisticated, girly charm.

PEDRO CARES

DAM Good Effort

As part of PEDRO’s commitment towards becoming a better brand for the environment, we have invited Matthijs Rikken from DAM Good Plastic to our Headquarters to give our colleagues in Singapore and overseas a talk on how as a community, we can do better with plastic waste and upcycling. We caught up with Matthijs before his talk, to learn more about who they are and why they do, what they do.

EDITORIAL

Summer Soiree

On 18 June 2022, PEDRO played host to influencers and guests at its flagship store in T-One Mall, Phnom Penh, Cambodia. Attended by the who’s who in fashion, guests were treated to a Summer Styling workshop that featured key collection products such as pieces from Summer Selections, Summer ICON range and the Signature Rift Bag. Read more below.

EDITORIAL

Quick Kicks

Cop these Quick Kicks now – a new EFFORTLESS ESSENTIALS from PEDRO. A must-have this season, this number is a harmonious juxtaposition of trendy sneaker elements that have been cleverly manifested into a cohesive, sophisticated footwear.

EDITORIAL

Soft Touch

Take flight in these comfort-driven and fuss free, plush, quilted effortless essentials. Suitably stylish as well, these lightweight-inspired designs combines comfort with runway fashion sensibilities. Comfortable to touch, effortless when worn, covet one of these dynamic pieces now.

EDITORIAL

The Unisex Collection

Effortless Essentials that is truly meant for everyone. Like this range of summer perfect pouches and sling bags, we have created designs that can effortlessly fit any style, regardless masculine or feminine. The versatility game is definitely strong in this range, so you can covet them, no matter what your personal style is.

EDITORIAL

Wander's Summit

A combination of summer adventure and sheer sophistication that is truly meant for the woman on the go.

EDITORIAL

The Rift Bag

Inspired by the nature’s majestic landscape and peaks, the Rift Bag has a classic baguette shape for everyday use. Featuring the orange colour Rift bag as the hero piece, this genuine leather bag also comes in this season’s trendiest shades of mint, classic black, and white.

EDITORIAL

The Zenith Bag

The pinnacle of style is here. Presenting the Zenith Bag – the sophisticated, fashion essential that epitomizes feminine grace in a bag. Featuring a unique silhouette that is marked by an inverted triangle, the Zenith Bag was called so as a nod of strength and success.

EDITORIAL

PEDRO Icon: An Iconic Moment

This summer, PEDRO celebrates icons in the arts and entertainment industry by inviting Shye-Anne Brown and Alexander Yue to be the face of the PEDRO Icon Summer 2022 Collection. Themed ‘An Iconic Moment’, this campaign aims to highlight the definitive moment where one decides to break free from the mould and truly embrace their individuality.

EDITORIAL

The Palm Series

Welcome a new sense of style this summer with the latest ‘Palm Series’ that is glamourous and fun. Inspired by palm leaves, a conspicuous symbol of summer, this series is made for your luxurious summer getaways. Discover this collection of fashion essentials that will elevate your casual summer look.

EDITORIAL

The Riata Bag

Flirty, fun yet sophisticated, the Riata Bag is a must-have fashion essential this summer for every style-conscious lady. The ideal accessory to pack for a summer sojourn, the Riata tantalizes with a unique rope design that has been beautifully juxtaposed with a mesh detail for that peek-a-boo effect.

EDITORIAL

Summer Retreat

This fresh range of sandals and sling bags for men offers a touch of class and sophistication to the wearer this summer. Make these pairing the fashionable essentials you will need this season.

CAMPAIGN

Campaign Commentaries

Look forward to a vibrant season with new and exciting fashion essentials from PEDRO. A laid-back, resort-ready yet chic collection to elevate fun and joyful ensembles. Have an insider’s look at our gallery of film photographs highlighting the Summer 2022 Selections.

EDITORIAL

Summer Selections

This season, PEDRO launches the Summer 2022 campaign that features vibrant effortless essentials that will arm the modern men and women with a new style confidence.

EDITORIAL

Effortlessly Denim

Raw, simple and uncomplicated, ‘Effortlessly Denim’ highlights the understated fabric that has become an iconic staple in everyone’s wardrobe. Discover the essential denim collection to elevate your style this summer effortlessly.

EDITORIAL

The Taylor Bag

Powering style confidence with PEDROSTUDIO, the new TAYLOR bag is created for the discerning woman who deserves the best. An effortless style essential that is luxurious and sophisticated, this bag is designed for the discerning, empowered woman who knows what she wants.

EDITORIAL

A Blue Summer

Featuring a series of products in blue, ‘A Blue Summer’ is inspired by the flow of life in summer. This collection encapsulates the essence of summer with blue and yellow hues that eludes the idea of a comforting sunset in a warm summer. Discover this collection for a tasteful casual summer look.

EDITORIAL

Women Can Do It Too

This International Women’s Day, PEDRO spotlights five aspiring women from various industries to celebrate their honorable achievements and share their stories to inspire and empower many more. Dressed in multiple shades of pink, the ladies redefined the soft and delicate assumed colour with a touch of their vivid character and shined with confidence, elegant yet powerful.

STYLING

Step Into Spring

Spring is upon us. What better way to carry on your trans-seasonal wardrobe than with some fashion forward accessories in this season’s must have colors. Get updated with styling tips from the latest runway approved colors.

EDITORIAL

Pushing Boundaries

A special collaboration between LASALLE College of the Arts and PEDRO, has final year students from the Diploma in Creative Direction for Fashion - Joseph Poh, Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei, producing a set of dynamic visual assets that relooks at the EOS campaign from a different perspective.

EDITORIAL

LASALLE Partnership

At PEDRO, we believe in being the voice for the new generation. This season, PEDRO partners with Diploma in Creative Direction for Fashion from LASALLE College of the Arts to create special creative content for new signature sneaker, EOS.

EDITORIAL

PEDRO Studio

PEDROSTUDIO is a collection that sits differently from the main PEDRO women line, where special emphasis and attention is placed on its details and design.

EDITORIAL

EOS SERIES SPRING 2022

Drawing inspiration from the Greek Goddess of Dawn, a representation of new beginnings and a symbol of optimism, PEDRO unveils our brand new 2022 signature sneakers, The EOS Series. The latest addition to PEDRO’s Signature Sneakers line is a depiction of effortless with a twist. This series is a dialogue around the hope and optimism of our ever-changing environments, embodying our energized spirits and boldness to seize the day and take on any challenge effortlessly.

TÊTE-À-TÊTE

Couple Goals

PEDRO catches up with Nic Liew and Douglas Tan, models and real-life couple, who fronted PEDRO Valentine’s Day Capsule Campaign. Read on to find out more about how their love blooms, on and off set.

CAMPAIGN

Manoeuvre To Live Anew

This Spring, PEDRO further embraces the joy in accessorizing with our Spring 2022 collection showcasing key current highlights for PEDRO Women and PEDRO Men. Entitled Manoeuvre to Live Anew, this campaign is an abstract exploration of renewed hope. Discover the essential fashion accoutrements to elevate your style, effortlessly.

EDITORIAL

Love Blooms

This February, PEDRO celebrates Valentine’s Day with our Love Blooms capsule that interprets subtle modern romance and the preservation of love. Spend this V-Day with your loved ones in style with the latest Love Blooms capsule from PEDRO, designed for the modern and effortless women and men. The unisex appeal in this collection is what makes it outstanding and can be easily styled into any outfit, making it an ideal gift of love for any important being, proving that love is indeed unconditional.

EDITORIAL

Stripes And Blooms

PEDRO collaborates with Shanghai-based illustrator Jude Chan this Lunar New Year on an extra special product that is exclusively available in China. Read on to discover more.

EDITORIAL

The Art of Prosperity

This Lunar New Year, PEDRO adds a dose of style and sophistication to its special Year of Tigervcapsule collection. A juxtaposition of modern trend sensibilities with traditional artistic values, this collection pays homage to the majestic Tiger with pieces for men and women. Discover below, Effortless Essentials to complement your celebratory looks this spring.

EDITORIAL

PEDRO Studio

When it comes to looking great, we mean business. Start your year right while maintaining that luminous glow with these timeless yet updated leather fashion essentials. Scroll down to uncover the right key accessories to elevate your power look.

INTERVIEW

Style Savant

Meet Echeru, PEDRO Singapore’s first style advisor and your personal fashion steward to getting you look effortlessly stylish.

STYLING

Why Is Fashion Label PEDRO So Worth Getting?

PEDRO is an effortless fashion essential brand, focusing on exclusive designs. No more suffering from outfit clashes!

EDITORIAL

Gentle Flows

An ode to the Earth, the rePEDRO Winter 22 Collection takes a soft yet impactful approach with its eco-conscious make and design. Made not only for the style-conscious, but for those who are looking for fashionable essentials that were concepted with a difference as well. Discover more below.

EDITORIAL

'Tis The Season

Ready to party? This festive season we are putting on our dancing shoes and celebrating with our loved ones for a Holiday to remember. Add a little sparkle (figuratively and literally!) and jazz up your look, however small or big the party. We hope you find these little gems to add a touch of sparkle for your warm and intimate moments full of surprises, joy and laughter.

EDITORIAL

Razzle Dazzle

This festive season, party in style with all that PEDRO has to offer. Whether it is an intimate dressy night in to usher in the festivities or a sophisticated daytime celebration with family and friends, there is definitely something for everyone. This festive season, regardless the crowd size, you have every right to party while looking fabulous with our newest range of shoes and bags. Glamorous and glittery, dressing up just got way more effortless.

EDITORIAL

The Tectonic Series

Inspired by topography landscaping, a study on shapes and features of land surfaces, we infuse the contour and layering lines that forms the essence of the outsole. The PEDRO TECTONIC series returns and is a conversation around architectural design and our ever-changing environment, that shifted our design perspective.

EDITORIAL

Small Gifts, Big Thoughts

It is never too early to start shopping for loved ones. From glamorous hedonists to fashion-forward homebodies, or even those with an acquired style, we have the ideal accessory gift for your favorite person.

TÊTE-À-TÊTE

Style Tri-Factor

Choann, Kaigin and Dingwei - three dynamic individuals who PEDRO had the privilege to work with in our latest FW21 – Change is to Evolve. Read on to learn about what makes them live a little more.

TÊTE-À-TÊTE

An Eye for Details

We caught up with Li Jing, the  designer with punctilious charms and the one who gave PEDRO, the indelible brand symbol in PEDRO Icon Collections.

TÊTE-À-TÊTE

Familiar Spaces, Scattered Sentiments

A first for him venturing away from collage and image making. This is the first photo series by local artist Dylan Chan in collaboration with PEDRO, showcasing their new winter products.