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PEDRO Icon
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Amidst the vibrant pulse of summer, PEDRO unveiled an extraordinary pop-up event at Singapore’s iconic Marina Bay Sands from 20-26 May. The space saw a range of staples from the latest summer collection showcased, where visitors were able to discover the season’s hottest silhouettes and interact with organic installations.
Building upon the ethos of embracing the differences that make us unique while empowering individuality, PEDRO Icon provokes fresh conversations on what it means to be distinctive. Introducing a two-part event to commemorate its third year, no expenses were spared as celebrations rang high and imaginations ignited.
PEDRO is finally bringing its signature style of effortless essentials to Hong Kong with the long-awaited launch of its flagship store in The Wai.
Showcasing a series of creative communions where extraordinary vibes flourish in diverse environments, PEDRO’s international endeavours propel the brand’s regional markets into the spotlight.
At the Senayan City Main Atrium in Jakarta, the lobby thrums and thumps beneath pulsing lights, immersive atmospherics and reverberating sounds, as PEDRO brings the Icon monogram to life in a multi-touchpoint brand experience: An ICON-ic Moment.
