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The Blueprint of an Icon


the blueprint of an icon

In its 3rd year, the latest iteration of PEDRO Icon continues its stylistic evolution, expanding its creative horizons while staying true to the distinctive aesthetics of the collection.


the blueprint of an icon

In its 3rd year, the latest iteration of PEDRO Icon continues its stylistic evolution, expanding its creative horizons while staying true to the distinctive aesthetics of the collection.

Taking the Icon monogram and applying it across the collection, it represents a pure conversation on individual style as pieces take their ultimate form in harmony with the wearer.

Taking the Icon monogram and applying it across the collection, it represents a pure conversation on individual style as pieces take their ultimate form in harmony with the wearer.

​ By looking back at past iterations of the Icon and the journey so far, PEDRO seeks to inspire the community to express their authentic selves and embody the qualities that make each person special. Visuals are given a raw treatment to mirror the ethos of rediscovering archival materials for new inspiration, centred around creative luminaries Lily Taieb and Alfie Nickerson whose respective fields of creativity blend into a shared vision of fashion.


​ By looking back at past iterations of the Icon and the journey so far, PEDRO seeks to inspire the community to express their authentic selves and embody the qualities that make each person special. Visuals are given a raw treatment to mirror the ethos of rediscovering archival materials for new inspiration, centred around creative luminaries Lily Taieb and Alfie Nickerson whose respective fields of creativity blend into a shared vision of fashion.


Through the eyes of photographer Pablo di Prima, embark on a journey to capture the essence of PEDRO Icon and its commitment to empowering individuality.


Through the eyes of photographer Pablo di Prima, embark on a journey to capture the essence of PEDRO Icon and its commitment to empowering individuality.

Tapping into emotional connections made from reflecting on the past and inspiring the future, the campaign is communicated in a colour palette of blue, white and black to reinforce the concept of designing a blueprint for modern aesthetics that is both meaningful and unique.

Tapping into emotional connections made from reflecting on the past and inspiring the future, the campaign is communicated in a colour palette of blue, white and black to reinforce the concept of designing a blueprint for modern aesthetics that is both meaningful and unique.

A love for the outdoors has always been an inspiration for garden designer Alfie Nickerson, whose company Burnt Fen Flowers form the bedrock for his floral passion. Muddy and colourful, he prioritises vibrant and casual outfits layered over the collection for a hint of unconventionality.

A love for the outdoors has always been an inspiration for garden designer Alfie Nickerson, whose company Burnt Fen Flowers form the bedrock for his floral passion. Muddy and colourful, he prioritises vibrant and casual outfits layered over the collection for a hint of unconventionality.

With a decade of experience in the industry, actress and director Lily Taieb brings a reforming agenda through her works that focus on forging the future of femineity. A convert from dressing to impress, she now dresses to be free by weaving a contemporary wardrobe around larger-than-life PEDRO Icon pieces.

With a decade of experience in the industry, actress and director Lily Taieb brings a reforming agenda through her works that focus on forging the future of femineity. A convert from dressing to impress, she now dresses to be free by weaving a contemporary wardrobe around larger-than-life PEDRO Icon pieces.

Shop the Collection

Shop the Collection