PEDRO People

Adam Gallagher

PEDRO PEOPLE

Adam Gallagher

Adam Gallagher


From his early days as a personal style blogger to building a personal brand that spans multiple creative avenues, we spoke with Adam Gallagher about his evolving relationship with social media, the importance of authenticity in the digital age, and his artistic journey so far—as well as what lies ahead.


01. How has 2024 been for Adam Gallagher so far?


2024 has been a great year for me so far. In one aspect, it feels like a return to form for both me and my career, but it also feels exciting and new. I’m grateful to be busy, expressing myself through different mediums like floristry, modelling, and production.


02. How’s your relationship with social media? What are the differences between your online and offline personas?


My relationship with social media has been up and down for years, but right now, I have a healthy outlook on it. I post when I feel like it and no longer have the anxiety of keeping up. It’s a journal of my life and creativity, not my compass. I wouldn’t say there’s much difference offline; I’m just more private.



03. How did you get started in social media, and where did the initial idea for your creative work originate? 


I had a personal style blog back in 2009-2010, so when social media came along, I already had a steady flow of content to post. I’ve always loved expressing my style, photography, and art direction. I like to push myself and try new things; otherwise, I get bored.


04. Did you set out with the ambition to grow a social platform, or did it happen along the way?


It was definitely more organic—just a hobby for years. Once my audience really started to grow in the mid-2010s, it was a pleasant surprise. Even to this day, being able to do this full-time feels really special.



05. Do you believe that growing a large and dedicated social following is something that happens naturally when your output on your chosen platform is authentic, or do you think it takes strategy and planning in today’s landscape?


It always has to be authentic—people can tell when it’s not. There is, of course, some strategy involved, but it’s a balance. Lead with genuineness for your own personal happiness, and support it with smart business decisions.


“Don’t chase trends and don’t chase numbers. Prioritize your mental health and happiness. Your tribe will find you, and the right opportunities will find you in your authentic expression.”


07. It can be difficult to shut out the constant noise around us. Amidst what we lack, there’s value in taking a moment to appreciate what we do have. So, what are you grateful for?


I’m grateful for my health, my family, my friends, and the opportunities I get to express my creativity. I believe that’s my purpose for being here.



08. What has been a big win for you so far in the process of establishing yourself, and has there been a particularly challenging moment along the way?


A big win for me has been establishing my personal brand at such a young age and now enjoying it in my 30s. I get to pick and choose which projects I want to be a part of, travel, and collaborate with other artists I admire. Lately, it feels like a victory lap for the 15 years of hard work.


09. As a globetrotter in pursuit of fashion, where are some of your recent favourite places to explore?


I find big cities the most inspiring. Berlin, London, and Tokyo are some of my favourites that I revisit time and time again because I always walk away feeling so inspired.


10. What drew you to collaborate with PEDRO for this campaign, and what excites you most about this partnership?


I really loved PEDRO’s vision for the collaboration. Both in terms of form and function, the collection feels purposefully crafted for the modern traveller. I’m happy we got to create something elevated and stylish—it’s my favourite kind of project.


Image & video credit from @iamgalla


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