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Crafting Atmosphere:

The Evolution of PEDRO @ ION Orchard

PEDRO has recently unveiled its redesigned store at ION Orchard, a space that epitomizes the brand’s commitment to minimalism while fostering an ongoing dialogue with fashion and modern living.

ION Orchard #B3-10, 2 Orchard Turn, Singapore

Crafting Atmosphere:

The Evolution of PEDRO @ ION Orchard

PEDRO has recently unveiled its redesigned store at ION Orchard, a space that epitomizes the brand’s commitment to minimalism while fostering an ongoing dialogue with fashion and modern living.

ION Orchard #B3-10, 2 Orchard Turn, Singapore

 

This revamp represents a significant evolution of the brand’s aesthetic, showcasing an acute attention to detail from macro to micro. Every element is meticulously crafted to forge integrity in execution, underscoring the importance of a thoughtful approach to modern retail environments.

While the design retains the classic PEDRO minimal, function-first philosophy, it diverges into a realm of experimental details and natural materials. The exterior of the store features a striking sign band clad in subway tiles, setting the tone for what lies within.

Inside, the interplay of materials—particularly the dialogue between stone and steel—creates a harmonious yet dynamic atmosphere. Monolithic stone plinths are utilized to display the season’s signature collections, unveiling its essence as a base to compose an atmosphere that reflects the character of the brand. This approach juxtaposes rough natural forms with polished metallic elements, resulting in a fluid and sculptural presentation.​

This revamp represents a significant evolution of the brand’s aesthetic, showcasing an acute attention to detail from macro to micro. Every element is meticulously crafted to forge integrity in execution, underscoring the importance of a thoughtful approach to modern retail environments.

While the design retains the classic PEDRO minimal, function-first philosophy, it diverges into a realm of experimental details and natural materials. The exterior of the store features a striking sign band clad in subway tiles, setting the tone for what lies within.

Inside, the interplay of materials—particularly the dialogue between stone and steel—creates a harmonious yet dynamic atmosphere. Monolithic stone plinths are utilized to display the season’s signature collections, unveiling its essence as a base to compose an atmosphere that reflects the character of the brand. This approach juxtaposes rough natural forms with polished metallic elements, resulting in a fluid and sculptural presentation.

The space continues to reveal itself inside, and as it does, provides an insight into the brand’s design philosophy. Notably, there is a sensitivity to organic forms and clean lines that continues to inform PEDRO’s own enduring designs. Expressive and precise in their position, the space aims to provide an immersive experience through with careful manipulation of circulation, material and light. Lighting plays a pivotal role in the store’s design, with light strips thoughtfully integrated to enhance the customer experience while showcasing signature products in a way that feels both intentional and engaging.

The redesigned PEDRO store at ION Orchard offers a reimagined approach to retail—one that invites exploration and connection. Carefully curated textures, dynamic forms, and a play of light shape an environment where functionality meets artistry. It is a testament to PEDRO’s evolving design philosophy, presenting a space that feels both contemporary and timeless, encouraging visitors to experience the brand in a new light.

The space continues to reveal itself inside, and as it does, provides an insight into the brand’s design philosophy. Notably, there is a sensitivity to organic forms and clean lines that continues to inform PEDRO’s own enduring designs. Expressive and precise in their position, the space aims to provide an immersive experience through with careful manipulation of circulation, material and light. Lighting plays a pivotal role in the store’s design, with light strips thoughtfully integrated to enhance the customer experience while showcasing signature products in a way that feels both intentional and engaging.

The redesigned PEDRO store at ION Orchard offers a reimagined approach to retail—one that invites exploration and connection. Carefully curated textures, dynamic forms, and a play of light shape an environment where functionality meets artistry. It is a testament to PEDRO’s evolving design philosophy, presenting a space that feels both contemporary and timeless, encouraging visitors to experience the brand in a new light.

PEDRO Flagship Store, Singapore​

ION Orchard #B3-10

2 Orchard Turn, Singapore

Mon-Sun, 10am – 10pm

Discover PEDRO’s Design Philosophy
PEDRO Flagship Store, Singapore

ION Orchard #B3-10

2 Orchard Turn, Singapore

Mon-Sun, 10am – 10pm

Discover PEDRO’s Design Philosophy
 

In celebration of this milestone, the store introduces a festive transformation, subverting traditional wintry expectations with a theme that reflects Singapore’s verdant charm. In collaboration with local florist @fawn.world, the space becomes a botanical oasis, featuring seasonal blooms and greenery that infuse the atmosphere with warmth and elegance. Renowned for their innovative floral artistry, Fawn World adds a distinctive touch, creating an immersive experience for all who visit.

In celebration of this milestone, the store introduces a festive transformation, subverting traditional wintry expectations with a theme that reflects Singapore’s verdant charm. In collaboration with local florist @fawn.world, the space becomes a botanical oasis, featuring seasonal blooms and greenery that infuse the atmosphere with warmth and elegance. Renowned for their innovative floral artistry, Fawn World adds a distinctive touch, creating an immersive experience for all who visit.

To commemorate the occasion, PEDRO hosted an exclusive bag charm workshop for friends of the brand, celebrating the season’s must-have accessory—the Jatte bag. The event centred on the art of subtle customization, with guests carefully selecting from a curated collection of refined charms to complement the bag’s minimalist design. This experience underscored the brand’s commitment to craftsmanship, offering attendees the opportunity to personalize the Jatte and express their unique sense of style through thoughtful, bespoke details.

To commemorate the occasion, PEDRO hosted an exclusive bag charm workshop for friends of the brand, celebrating the season’s must-have accessory—the Jatte bag. The event centred on the art of subtle customization, with guests carefully selecting from a curated collection of refined charms to complement the bag’s minimalist design. This experience underscored the brand’s commitment to craftsmanship, offering attendees the opportunity to personalize the Jatte and express their unique sense of style through thoughtful, bespoke details.

In unveiling this redesigned space, PEDRO reaffirms its dedication to building a community that shapes the future of style. This moment is not only a celebration of design but an invitation to engage, inspire, and collaborate through shared creativity and meaningful experiences. Here, vision and craftsmanship unite, paving the way for a new era of fashion and personal expression.

In unveiling this redesigned space, PEDRO reaffirms its dedication to building a community that shapes the future of style. This moment is not only a celebration of design but an invitation to engage, inspire, and collaborate through shared creativity and meaningful experiences. Here, vision and craftsmanship unite, paving the way for a new era of fashion and personal expression.

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