The PEDRO Journal

EDITORIAL

A FUTURE-FIRST APPROACH

rePEDRO materializes both online and off this summer, redefining fashion with purpose. Built on conscious craftsmanship, choice materials transform awareness into innovation, proving that style and responsibility can move as one.

Collections

The Jatte Living

For Spring 2025, the Jatte Bag evolves, retaining its iconic architectural lines while introducing a refreshed palette alongside the metallic pink and silver from Winter 2024.

Styling Guide

All Eyes On The Novo

The ultimate statement in effortless cool. Merging modern aesthetics with functional versatility, style just got a lot easier with the Novo sneakers. Embrace the fluidity of style and tackle any look with this season’s it-shoes. What’s not to love?

The Art of Living

The Art of Places

A sprawling metropolis pulsing with life, Seoul embodies a striking blend of ancient heritage mixed with modern dynamism.

PEDRO People

Adam Gallagher

From his early days as a personal style blogger to building a personal brand that spans multiple creative avenues, we spoke with Adam Gallagher about his evolving relationship with social media, the importance of authenticity in the digital age, and his artistic journey so far—as well as what lies ahead.

Store Stories

The Evolution of PEDRO @ ION Orchard

PEDRO has recently unveiled its redesigned store at ION Orchard, a space that epitomizes the brand’s commitment to minimalism while fostering an ongoing dialogue with fashion and modern living.

Behind The Curtain

PEDRO | Commune

PEDRO has partnered with Commune to champion purposeful creativity. “Giving second life to everything” transcends mere rhetoric, encapsulating a shared ethos that challenges fashion’s status quo through purposeful design, which led us to create the Aviate Bag.