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PEDRO has partnered with Commune to champion purposeful creativity. “Giving second life to everything” transcends mere rhetoric, encapsulating a shared ethos that challenges fashion’s status quo through purposeful design, which led us to create the Aviate Bag.
At PEDRO, we believe in being the voice for the new generation. This season, PEDRO partners with Diploma in Creative Direction for Fashion from LASALLE College of the Arts to create special creative content for new signature sneaker, EOS.
We caught up with Li Jing, the designer with punctilious charms and the one who gave PEDRO, the indelible brand symbol in PEDRO ICON collections. Watch the video and read on to find out more about who she is as she shares the story behind the creation of the brand’s latest style element.