Store Stories

ION Store Opening

Crafting Atmosphere:

The Evolution of PEDRO @ ION Orchard

PEDRO has recently unveiled its redesigned store at ION Orchard, a space that epitomizes the brand’s commitment to minimalism while fostering an ongoing dialogue with fashion and modern living.

ION Orchard #B3-10, 2 Orchard Turn, Singapore

Crafting Atmosphere:

The Evolution of PEDRO @ ION Orchard

PEDRO has recently unveiled its redesigned store at ION Orchard, a space that epitomizes the brand’s commitment to minimalism while fostering an ongoing dialogue with fashion and modern living.

ION Orchard #B3-10, 2 Orchard Turn, Singapore

 

This revamp represents a significant evolution of the brand’s aesthetic, showcasing an acute attention to detail from macro to micro. Every element is meticulously crafted to forge integrity in execution, underscoring the importance of a thoughtful approach to modern retail environments.

While the design retains the classic PEDRO minimal, function-first philosophy, it diverges into a realm of experimental details and natural materials. The exterior of the store features a striking sign band clad in subway tiles, setting the tone for what lies within.

Inside, the interplay of materials—particularly the dialogue between stone and steel—creates a harmonious yet dynamic atmosphere. Monolithic stone plinths are utilized to display the season’s signature collections, unveiling its essence as a base to compose an atmosphere that reflects the character of the brand. This approach juxtaposes rough natural forms with polished metallic elements, resulting in a fluid and sculptural presentation.​

This revamp represents a significant evolution of the brand’s aesthetic, showcasing an acute attention to detail from macro to micro. Every element is meticulously crafted to forge integrity in execution, underscoring the importance of a thoughtful approach to modern retail environments.

While the design retains the classic PEDRO minimal, function-first philosophy, it diverges into a realm of experimental details and natural materials. The exterior of the store features a striking sign band clad in subway tiles, setting the tone for what lies within.

Inside, the interplay of materials—particularly the dialogue between stone and steel—creates a harmonious yet dynamic atmosphere. Monolithic stone plinths are utilized to display the season’s signature collections, unveiling its essence as a base to compose an atmosphere that reflects the character of the brand. This approach juxtaposes rough natural forms with polished metallic elements, resulting in a fluid and sculptural presentation.

This revamp represents a significant evolution of the brand’s aesthetic, showcasing an acute attention to detail from macro to micro. Every element is meticulously crafted to forge integrity in execution, underscoring the importance of a thoughtful approach to modern retail environments.

While the design retains the classic PEDRO minimal, function-first philosophy, it diverges into a realm of experimental details and natural materials. The exterior of the store features a striking sign band clad in subway tiles, setting the tone for what lies within.

Inside, the interplay of materials—particularly the dialogue between stone and steel—creates a harmonious yet dynamic atmosphere. Monolithic stone plinths are utilized to display the season’s signature collections, unveiling its essence as a base to compose an atmosphere that reflects the character of the brand. This approach juxtaposes rough natural forms with polished metallic elements, resulting in a fluid and sculptural presentation.​

This revamp represents a significant evolution of the brand’s aesthetic, showcasing an acute attention to detail from macro to micro. Every element is meticulously crafted to forge integrity in execution, underscoring the importance of a thoughtful approach to modern retail environments.

While the design retains the classic PEDRO minimal, function-first philosophy, it diverges into a realm of experimental details and natural materials. The exterior of the store features a striking sign band clad in subway tiles, setting the tone for what lies within.

Inside, the interplay of materials—particularly the dialogue between stone and steel—creates a harmonious yet dynamic atmosphere. Monolithic stone plinths are utilized to display the season’s signature collections, unveiling its essence as a base to compose an atmosphere that reflects the character of the brand. This approach juxtaposes rough natural forms with polished metallic elements, resulting in a fluid and sculptural presentation.

PEDRO Flagship Store, Singapore​

ION Orchard #B3-10

2 Orchard Turn, Singapore

Mon-Sun, 10am – 10pm

Discover PEDRO’s Design Philosophy
PEDRO Flagship Store, Singapore

ION Orchard #B3-10

2 Orchard Turn, Singapore

Mon-Sun, 10am – 10pm

Discover PEDRO’s Design Philosophy
 

Not simply a retail store, but a space that is consistent, coherent, and highly influenced by contemporary aesthetics and architecture. Delve into the modern motives behind PEDRO’s latest flagship store – narrated by Kenneth Joel Galvo, senior interior designer.

Not simply a retail store, but a space that is consistent, coherent, and highly influenced by contemporary aesthetics and architecture. Delve into the modern motives behind PEDRO’s latest flagship store – narrated by Kenneth Joel Galvo, senior interior designer.

“We knew that we wanted to reflect the vibrant energy of Ho Chi Minh City through a fusion of contemporary aesthetics and local cultural influences.”

“We knew that we wanted to reflect the vibrant energy of Ho Chi Minh City through a fusion of contemporary aesthetics and local cultural influences.”

With a multidisciplinary approach, Kenneth takes us through his process of challenging fundamental ideas of what a store is, and re-interpreting the boundary between artistic licence and functional design, all built out of a signature PEDRO identity.

With a multidisciplinary approach, Kenneth takes us through his process of challenging fundamental ideas of what a store is, and re-interpreting the boundary between artistic licence and functional design, all built out of a signature PEDRO identity.

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Upon entry, guests were greeted with an installation of cogon grass, transforming the interiors of the modernist space to convey an organic language and making a statement from the get-go. The grass, symbolizing the arrival of the latest summer collection, covered surfaces across the store, providing a rich texture that contrasted with the surrounding structures, creating a distinct backdrop not to be forgotten.​

Upon entry, guests were greeted with an installation of cogon grass, transforming the interiors of the modernist space to convey an organic language and making a statement from the get-go. The grass, symbolizing the arrival of the latest summer collection, covered surfaces across the store, providing a rich texture that contrasted with the surrounding structures, creating a distinct backdrop not to be forgotten.​

With a difference in materials providing an immersive guest experience and the latest summer collection setting the mood, the event featured a stacked guestlist of Vietnam’s top talent and most stylish, vibrant personalities. Notable attendees included actors Tuan Tran and Phuong Anh Dao from the hit movie 'Mai' among other celebrities, influencers, media and press—underscoring the brand’s dedication to style and culture as it celebrates its latest venture.

With a difference in materials providing an immersive guest experience and the latest summer collection setting the mood, the event featured a stacked guestlist of Vietnam’s top talent and most stylish, vibrant personalities. Notable attendees included actors Tuan Tran and Phuong Anh Dao from the hit movie 'Mai' among other celebrities, influencers, media and press—underscoring the brand’s dedication to style and culture as it celebrates its latest venture.

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