PEDRO Cares
DAM Good Effort
As part of PEDRO’s commitment towards becoming a better brand for the environment, we have invited Matthijs Rikken from DAM Good Plastic to our Headquarters to give our colleagues in Singapore and overseas a talk on how as a community, we can do better with plastic waste and upcycling. We caught up with Matthijs before his talk, to learn more about who they are and why they do, what they do.
BY SHERMAINE LIM, 4 JULY 2022
BY SHERMAINE LIM, 4 JULY 2022
In alignment with World Earth Day 2022’s theme #InvestInOurPlanet, PEDRO has invited DAM GOOD PLASTIC (DGP), to engage with our people to learn more about the origins of plastic manufacturing, its direct implications on our health and the environment, and how everyday individuals like us can do our part in creating a more sustainable world through the process of plastic upcycling.
In alignment with World Earth Day 2022’s theme #InvestInOurPlanet, PEDRO has invited DAM GOOD PLASTIC (DGP), to engage with our people to learn more about the origins of plastic manufacturing, its direct implications on our health and the environment, and how everyday individuals like us can do our part in creating a more sustainable world through the process of plastic upcycling.
WHO IS DAM GOOD PLASTIC?
Meet Matthijs Rikken, the founder of DAM GOOD
PLASTIC (DGP) and a multidisciplinary design
studio – STUDIO DAM. At STUDIO DAM, Matthijs
and his team believe that everyone can do their
part to lessen their impact on the environment;
as individuals, communities, businesses and
government bodies.
Hence in October 2021, DGP was established as
their internal corporate effort in plastic waste
reduction through up-cycling as a solution that
allows them to marry their creative talents with
business acumen and social responsibilities.
DGP collects, sorts, and creates new products
from HDPE 2 and PP waste plastic.
Meet Matthijs Rikken, the founder of DAM GOOD PLASTIC (DGP) and a multidisciplinary design studio – STUDIO DAM. At STUDIO DAM, Matthijs and his team believe that everyone can do their part to lessen their impact on the environment; as individuals, communities, businesses and government bodies.
Hence in October 2021, DGP was established as their internal corporate effort in plastic waste reduction through up-cycling as a solution that allows them to marry their creative talents with business acumen and social responsibilities. DGP collects, sorts, and creates new products from HDPE 2 and PP waste plastic.
WHO IS DAM GOOD PLASTIC?
Meet Matthijs Rikken, the founder of DAM GOOD PLASTIC (DGP) and a multidisciplinary design studio – STUDIO DAM. At STUDIO DAM, Matthijs and his team believe that everyone can do their part to lessen their impact on the environment; as individuals, communities, businesses and government bodies.
Hence in October 2021, DGP was established as their internal corporate effort in plastic waste reduction through up-cycling as a solution that allows them to marry their creative talents with business acumen and social responsibilities. DGP collects, sorts, and creates new products from HDPE 2 and PP waste plastic.
WHY WAS IT STARTED?
When asked what was the driving factor for Matthijs to start
DGP, he explained that after running his branding agency for a
couple of years, he found it difficult to convince his clients to
think about more sustainable and circular approaches to the
materials used within the project.
Inspired by his fellow Design Academy Eindhoven school mate,
Dave Hakkens, from the Netherlands, who created an open source platform called the Precious Plastic Project back in 2013, Matthijs then tapped on the Precious Plastic Machine to embark on DGP’s mission of upcycling waste plastic.
But we are still curious, why plastic upcycling and not, other recycling efforts? Matthijs explained that from his studies,
in 2020 alone, while Singapore’s total plastic waste was
868,000 tonnes only 4% of that amount was recycled.
By upcycling plastic, this helps to ensure that it does not
end up in the environment.
“These numbers are extremely big but if nobody does anything there will be no change at all. It is all about education”
– Matthijs.
WHY WAS IT STARTED?
When asked what was the driving factor for Matthijs to start
DGP, he explained that after running his branding agency for a couple of years, he found it difficult to convince his clients to think about more sustainable and circular approaches to the materials used within the project.
Inspired by his fellow Design Academy Eindhoven school mate, Dave Hakkens, from the Netherlands, who created an open source platform called the Precious Plastic Project back in 2013, Matthijs then tapped on the Precious Plastic Machine to embark on DGP’s mission of upcycling waste plastic.
But we are still curious, why plastic upcycling and not, other recycling efforts? Matthijs explained that from his studies, in 2020 alone, while Singapore’s total plastic waste was 868,000 tonnes only 4% of that amount was recycled. By upcycling plastic, this helps to ensure that it does not end up in the environment.
“These numbers are extremely big but if nobody does anything there will be no change at all. It is all about education”
– Matthijs.
In addition, he has also mentioned that the key challenge is that “there is a lack of general knowledge and understanding
of plastic and this is the main reason why the recycling numbers in Singapore are so low.” Another stumbling block, is upcycling plastic is a labour intensive process and using virgin plastic is cheaper and more convenient.
So how can the community, especially corporations can contribute to plastic upcycling and help support the initiatives like what DGP is doing? Matthijs has shared that instead of discarding plastic wastes, companies could make collection of internal plastic waste a norm and use these plastics to upcycle it into potential new products that could fit their brand.
In addition, he has also mentioned that the key challenge is that “there is a lack of general knowledge and understanding of plastic and this is the main reason why the recycling numbers in Singapore are so low.” Another stumbling block, is upcycling plastic is a labour intensive process and using virgin plastic is cheaper and more convenient.
So how can the community, especially corporations can contribute to plastic upcycling and help support the initiatives like what DGP is doing? Matthijs has shared that instead of discarding plastic wastes, companies could make collection of internal plastic waste a norm and use these plastics to upcycle it into potential new products that could fit their brand.
For us here at PEDRO, we are constantly looking for the next best thing and how we can do more to safeguard our planet. After such an informative and empowering talk by Matthijs, the founder of DGP, our community now aims to make a difference and do our part to protect our planet and restore nature, and we would like you to join us in this journey.
For us here at PEDRO, we are constantly looking for the next best thing and how we can do more to safeguard our planet. After such an informative and empowering talk by Matthijs, the founder of DGP, our community now aims to make a difference and do our part to protect our planet and restore nature, and we would like you to join us in this journey.
“We know plastic is still a very important material that is necessary in a lot of products and that it cannot just be replaced by anything over night. But what we can change is the afterlife of it, we will make it into DAM GOOD PLASTIC!”
– Matthijs.
“We know plastic is still a very important material that is necessary in a lot of products and that it cannot just be replaced by anything over night. But what we can change is the afterlife of it, we will make it into DAM GOOD PLASTIC!”
– Matthijs.
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Luscious Colours To Covet This Fall
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Spur Sneakers
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Uncomplicated Staples
In continuation of the last PEDRO Studio launch in Summer, the Fall 2022 collection speaks to the inner rebel of the modern day Don Quixote with its latest range of genuine leather products.
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Pride And Prosecco
In celebration of Pride Month, PEDRO hosted Clement Tan, an LGBTQ+ advocate, at our Headquarters to share with us on the topic of working towards an inclusive and safe working environment for everyone.
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In Conversation With Our Creatives
We caught up with some of PEDRO’s in-house creatives to find out more about them, their interests and what drives their creativity. Read on to find out more about Chloe, Livia and Clara.
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Color Up Your Life
If life is like a box of chocolates, and you do not know what you’re gonna get, make ours filled with one of this Uber-chic, round mini sling bags instead. Featuring four different “flavours”, each bag represents a unique personality but in all, exude sophisticated, girly charm.
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DAM Good Effort
As part of PEDRO’s commitment towards becoming a better brand for the environment, we have invited Matthijs Rikken from DAM Good Plastic to our Headquarters to give our colleagues in Singapore and overseas a talk on how as a community, we can do better with plastic waste and upcycling. We caught up with Matthijs before his talk, to learn more about who they are and why they do, what they do.
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Summer Soiree
On 18 June 2022, PEDRO played host to influencers and guests at its flagship store in T-One Mall, Phnom Penh, Cambodia. Attended by the who’s who in fashion, guests were treated to a Summer Styling workshop that featured key collection products such as pieces from Summer Selections, Summer ICON range and the Signature Rift Bag. Read more below.
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Quick Kicks
Cop these Quick Kicks now – a new EFFORTLESS ESSENTIALS from PEDRO. A must-have this season, this number is a harmonious juxtaposition of trendy sneaker elements that have been cleverly manifested into a cohesive, sophisticated footwear.
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Soft Touch
Take flight in these comfort-driven and fuss free, plush, quilted effortless essentials. Suitably stylish as well, these lightweight-inspired designs combines comfort with runway fashion sensibilities. Comfortable to touch, effortless when worn, covet one of these dynamic pieces now.
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The Unisex Collection
Effortless Essentials that is truly meant for everyone. Like this range of summer perfect pouches and sling bags, we have created designs that can effortlessly fit any style, regardless masculine or feminine. The versatility game is definitely strong in this range, so you can covet them, no matter what your personal style is.
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Wander's Summit
A combination of summer adventure and sheer sophistication that is truly meant for the woman on the go.
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The Rift Bag
Inspired by the nature’s majestic landscape and peaks, the Rift Bag has a classic baguette shape for everyday use. Featuring the orange colour Rift bag as the hero piece, this genuine leather bag also comes in this season’s trendiest shades of mint, classic black, and white.
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The Zenith Bag
The pinnacle of style is here. Presenting the Zenith Bag – the sophisticated, fashion essential that epitomizes feminine grace in a bag. Featuring a unique silhouette that is marked by an inverted triangle, the Zenith Bag was called so as a nod of strength and success.
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PEDRO Icon: An Iconic Moment
This summer, PEDRO celebrates icons in the arts and entertainment industry by inviting Shye-Anne Brown and Alexander Yue to be the face of the PEDRO Icon Summer 2022 Collection. Themed ‘An Iconic Moment’, this campaign aims to highlight the definitive moment where one decides to break free from the mould and truly embrace their individuality.
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The Palm Series
Welcome a new sense of style this summer with the latest ‘Palm Series’ that is glamourous and fun. Inspired by palm leaves, a conspicuous symbol of summer, this series is made for your luxurious summer getaways. Discover this collection of fashion essentials that will elevate your casual summer look.
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The Riata Bag
Flirty, fun yet sophisticated, the Riata Bag is a must-have fashion essential this summer for every style-conscious lady. The ideal accessory to pack for a summer sojourn, the Riata tantalizes with a unique rope design that has been beautifully juxtaposed with a mesh detail for that peek-a-boo effect.
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Summer Retreat
This fresh range of sandals and sling bags for men offers a touch of class and sophistication to the wearer this summer. Make these pairing the fashionable essentials you will need this season.
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Campaign Commentaries
Look forward to a vibrant season with new and exciting fashion essentials from PEDRO. A laid-back, resort-ready yet chic collection to elevate fun and joyful ensembles. Have an insider’s look at our gallery of film photographs highlighting the Summer 2022 Selections.
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Summer Selections
This season, PEDRO launches the Summer 2022 campaign that features vibrant effortless essentials that will arm the modern men and women with a new style confidence.
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Effortlessly Denim
Raw, simple and uncomplicated, ‘Effortlessly Denim’ highlights the understated fabric that has become an iconic staple in everyone’s wardrobe. Discover the essential denim collection to elevate your style this summer effortlessly.
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The Taylor Bag
Powering style confidence with PEDROSTUDIO, the new TAYLOR bag is created for the discerning woman who deserves the best. An effortless style essential that is luxurious and sophisticated, this bag is designed for the discerning, empowered woman who knows what she wants.
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A Blue Summer
Featuring a series of products in blue, ‘A Blue Summer’ is inspired by the flow of life in summer. This collection encapsulates the essence of summer with blue and yellow hues that eludes the idea of a comforting sunset in a warm summer. Discover this collection for a tasteful casual summer look.
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Women Can Do It Too
This International Women’s Day, PEDRO spotlights five aspiring women from various industries to celebrate their honorable achievements and share their stories to inspire and empower many more. Dressed in multiple shades of pink, the ladies redefined the soft and delicate assumed colour with a touch of their vivid character and shined with confidence, elegant yet powerful.
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Step Into Spring
Spring is upon us. What better way to carry on your trans-seasonal wardrobe than with some fashion forward accessories in this season’s must have colors. Get updated with styling tips from the latest runway approved colors.
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Pushing Boundaries
A special collaboration between LASALLE College of the Arts and PEDRO, has final year students from the Diploma in Creative Direction for Fashion - Joseph Poh, Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei, producing a set of dynamic visual assets that relooks at the EOS campaign from a different perspective.
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LASALLE Partnership
At PEDRO, we believe in being the voice for the new generation. This season, PEDRO partners with Diploma in Creative Direction for Fashion from LASALLE College of the Arts to create special creative content for new signature sneaker, EOS.
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PEDRO Studio
PEDROSTUDIO is a collection that sits differently from the main PEDRO women line, where special emphasis and attention is placed on its details and design.
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EOS SERIES SPRING 2022
Drawing inspiration from the Greek Goddess of Dawn, a representation of new beginnings and a symbol of optimism, PEDRO unveils our brand new 2022 signature sneakers, The EOS Series. The latest addition to PEDRO’s Signature Sneakers line is a depiction of effortless with a twist. This series is a dialogue around the hope and optimism of our ever-changing environments, embodying our energized spirits and boldness to seize the day and take on any challenge effortlessly.
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Couple Goals
PEDRO catches up with Nic Liew and Douglas Tan, models and real-life couple, who fronted PEDRO Valentine’s Day Capsule Campaign. Read on to find out more about how their love blooms, on and off set.
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Manoeuvre To Live Anew
This Spring, PEDRO further embraces the joy in accessorizing with our Spring 2022 collection showcasing key current highlights for PEDRO Women and PEDRO Men. Entitled Manoeuvre to Live Anew, this campaign is an abstract exploration of renewed hope. Discover the essential fashion accoutrements to elevate your style, effortlessly.
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Love Blooms
This February, PEDRO celebrates Valentine’s Day with our Love Blooms capsule that interprets subtle modern romance and the preservation of love. Spend this V-Day with your loved ones in style with the latest Love Blooms capsule from PEDRO, designed for the modern and effortless women and men. The unisex appeal in this collection is what makes it outstanding and can be easily styled into any outfit, making it an ideal gift of love for any important being, proving that love is indeed unconditional.
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Stripes And Blooms
PEDRO collaborates with Shanghai-based illustrator Jude Chan this Lunar New Year on an extra special product that is exclusively available in China. Read on to discover more.
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The Art of Prosperity
This Lunar New Year, PEDRO adds a dose of style and sophistication to its special Year of Tigervcapsule collection. A juxtaposition of modern trend sensibilities with traditional artistic values, this collection pays homage to the majestic Tiger with pieces for men and women. Discover below, Effortless Essentials to complement your celebratory looks this spring.
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PEDRO Studio
When it comes to looking great, we mean business. Start your year right while maintaining that luminous glow with these timeless yet updated leather fashion essentials. Scroll down to uncover the right key accessories to elevate your power look.
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Style Savant
Meet Echeru, PEDRO Singapore’s first style advisor and your personal fashion steward to getting you look effortlessly stylish.
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Why Is Fashion Label PEDRO So Worth Getting?
PEDRO is an effortless fashion essential brand, focusing on exclusive designs. No more suffering from outfit clashes!
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Gentle Flows
An ode to the Earth, the rePEDRO Winter 22 Collection takes a soft yet impactful approach with its eco-conscious make and design. Made not only for the style-conscious, but for those who are looking for fashionable essentials that were concepted with a difference as well. Discover more below.
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'Tis The Season
Ready to party? This festive season we are putting on our dancing shoes and celebrating with our loved ones for a Holiday to remember. Add a little sparkle (figuratively and literally!) and jazz up your look, however small or big the party. We hope you find these little gems to add a touch of sparkle for your warm and intimate moments full of surprises, joy and laughter.
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Razzle Dazzle
This festive season, party in style with all that PEDRO has to offer. Whether it is an intimate dressy night in to usher in the festivities or a sophisticated daytime celebration with family and friends, there is definitely something for everyone. This festive season, regardless the crowd size, you have every right to party while looking fabulous with our newest range of shoes and bags. Glamorous and glittery, dressing up just got way more effortless.
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The Tectonic Series
Inspired by topography landscaping, a study on shapes and features of land surfaces, we infuse the contour and layering lines that forms the essence of the outsole. The PEDRO TECTONIC series returns and is a conversation around architectural design and our ever-changing environment, that shifted our design perspective.
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Small Gifts, Big Thoughts
It is never too early to start shopping for loved ones. From glamorous hedonists to fashion-forward homebodies, or even those with an acquired style, we have the ideal accessory gift for your favorite person.
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Style Tri-Factor
Choann, Kaigin and Dingwei - three dynamic individuals who PEDRO had the privilege to work with in our latest FW21 – Change is to Evolve. Read on to learn about what makes them live a little more.
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An Eye for Details
We caught up with Li Jing, the designer with punctilious charms and the one who gave PEDRO, the indelible brand symbol in PEDRO Icon Collections.
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Familiar Spaces, Scattered Sentiments
A first for him venturing away from collage and image making. This is the first photo series by local artist Dylan Chan in collaboration with PEDRO, showcasing their new winter products.
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