PEDRO Cares

Pedro x Plastify: Empowering Sustainability

In line with PEDRO’s commitment to create a better Earth and our efforts to build a more sustainable environment, we recognize the importance of educating and empowering our stakeholders about how we can all play our part to make a positive impact on our environment.

PEDRO has partnered with a Singaporean Environmental Organization – Plastify, a renowned advocate for Plastic Recycling, to conduct a sustainability talk to enlighten our stakeholders and collaborated with them to create props that are made from recycled plastic, to be displayed in our physical stores across our retail markets.

We caught up with Paul from Plastify to learn more about their efforts and the process behind creating our store props.

“EDUCATING THE PUBLIC ALWAYS MOTIVATES US TO CONTINUE OUR MISSION TO ADVOCATE FOR PLASTIC LITERACY. THROUGH THE DEMANDS OF OUR CLIENTS, OUR CONSTANT GROWTH OF TECHNOLOGY AND MAKING THE NEXT ‘COOLEST’ PRODUCT DRIVES OUR PRODUCTION TEAM”

- PAUL

In a bold step towards a greener future, PEDRO’s visual merchandising team collaborated with Plastify to create eye-catching plastic bricks from recycled leather to be displayed across all stores. Plastify shared that each rePEDRO brick was made from 1.5kg of Polypropylene, which comprises of donated takeaway containers, bubble tea cups and cosmetic bottles. After 2 months of prototyping and manufacturing, around 80kg of PP5 was recycled.

Tying in with our rePEDRO collection, these bricks serve as a visual representation of PEDRO’s dedication to inspiring conscious consumerism to visitors and the brand’s efforts towards reminding everyone of the power of collective action. PEDRO is constantly looking for the next best thing and how we can do more to safeguard our planet. After such a fruitful collaboration with Plastify, we now aim to encourage our community to embark on a journey towards a better earth.

PEDRO x Plastify
rePEDRO Bricks

Follow @plastify.sg for more updates on their initiatives.

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