PEDRO News
Pedro Flagship Store
PEDRO’s Flagship Store Lands In Ho Chi Minh City
Patrons will soon get to experience first-hand PEDRO’s commitment to excellence and its unwavering dedication to providing a retail experience like no other, as the brand unveils its flagship store in Nguyen Trai Street, Vietnam.
Address: 91 Nguyen Trai Street, Ben Thanh Ward, District 1, Ho Chi Minh City, Vietnam
PEDRO’s Flagship Store Lands In Ho Chi Minh City
Patrons will soon get to experience first-hand PEDRO’s commitment to excellence and its unwavering dedication to providing a retail experience like no other, as the brand unveils its flagship store in Nguyen Trai Street, Vietnam.
Address: 91 Nguyen Trai Street, Ben Thanh Ward, District 1, Ho Chi Minh City, Vietnam
Stepping into the 257sqm space, the store features plenty of natural materials such as marble and wood, which are interspersed with textured plaster and steel to create tactile interest. In-store, the interior embraces a philosophy of balance. Symmetry instils a sense of order and calmness, while asymmetrical geometries and organic shapes spark intrigue, with a fusion of colours and textures further enhancing the sensory experience.
The forthcoming flagship store will also double as a showcase for art installations, not just for aesthetic appeal but also act as catalysts for community involvement. With an eye toward the future, PEDRO aims to forge partnerships with local artists, transforming the space into a vibrant hub for cultural exchange and creative collaboration.
Elevating a style-focused space into a creative platform, PEDRO’s latest venture represents a pivotal moment in the approach to overseas brand expansion. More than just a place to shop – it’s a destination in its own right.
Stepping into the 257sqm space, the store features plenty of natural materials such as marble and wood, which are interspersed with textured plaster and steel to create tactile interest. In-store, the interior embraces a philosophy of balance. Symmetry instils a sense of order and calmness, while asymmetrical geometries and organic shapes spark intrigue, with a fusion of colours and textures further enhancing the sensory experience.
The forthcoming flagship store will also double as a showcase for art installations, not just for aesthetic appeal but also act as catalysts for community involvement. With an eye toward the future, PEDRO aims to forge partnerships with local artists, transforming the space into a vibrant hub for cultural exchange and creative collaboration.
Elevating a style-focused space into a creative platform, PEDRO’s latest venture represents a pivotal moment in the approach to overseas brand expansion. More than just a place to shop – it’s a destination in its own right.
Modern Contemporary
Characterized by a neutral colour palette for a visual contrast
with the materials incorporated throughout the space, such as
frosted glass and mirrored surfaces, to create an immersive
experience of purity and uncomplicated efficiency.
Chromium
In keeping with modern motives, crisp and deliberate presence of high-shine
elements are juxtaposed with the innate softness of textures and materials
within the store for a subtle yet refined aesthetic.
Creative Expression
This flagship store doubles as a showcase for art installations, not just for aesthetic
appeal but also act as catalysts for community involvement. With an eye toward
the future, PEDRO aims to forge partnerships with local artists, transforming the
space into a vibrant hub for cultural exchange and creative collaboration.
Flow of Lines
Drawing inspiration from principles of dynamic movement and transformation,
clean and uncluttered lines are used to achieve a sleek aesthetic both continuous
and ephemeral, evoking a sense of fluidity within the space.
Modern Contemporary
Characterized by a neutral colour palette for a visual contrast with the materials incorporated throughout the space, such as frosted glass and mirrored surfaces, to create a immersive experience of purity and uncomplicated efficiency.
Chronium
In keeping with modern motives, crisp and deliberate presence of high-shine elements are juxtaposed with the innate softness of textures and materials within the store for a subtle yet refined aesthetic.
Creative Expression
This flagship store doubles as a showcase for art installations, not just for aesthetic appeal but also act as catalysts for community involvement. With an eye toward the future, PEDRO aims to forge partnerships with local artists, transforming the space into a vibrant hub for cultural exchange and creative collaboration.
Flow of Lines
Drawing inspiration from principles of dynamic movement and transformation, clean and uncluttered lines are used to achieve a sleek aesthetic both continuous and ephemeral, evoking a sense of fluidity within the space.
91 Nguyen Trai Street
Ben Thanh Ward, District 1, Ho Chi Minh City
Vietnam
Mon-Sun, 9:30am – 10pm
Discover PEDRO’s Design Philosophy PEDRO Flagship Store, Vietnam
91 Nguyen Trai Street
Ben Thanh Ward, District 1, Ho Chi Minh City
Vietnam
Mon-Sun, 9:30am – 10pm
Discover PEDRO’s Design Philosophy
Not simply a retail store, but a space that is consistent, coherent, and highly influenced by contemporary aesthetics and architecture. Delve into the modern motives behind PEDRO’s latest flagship store – narrated by Kenneth Joel Galvo, senior interior designer.
Not simply a retail store, but a space that is consistent, coherent, and highly influenced by contemporary aesthetics and architecture. Delve into the modern motives behind PEDRO’s latest flagship store – narrated by Kenneth Joel Galvo, senior interior designer.
“We knew that we wanted to reflect the vibrant energy of Ho Chi Minh City through a fusion of contemporary aesthetics and local cultural influences.”
“We knew that we wanted to reflect the vibrant energy of Ho Chi Minh City through a fusion of contemporary aesthetics and local cultural influences.”
With a multidisciplinary approach, Kenneth takes us through his process of challenging fundamental ideas of what a store is, and re-interpreting the boundary between artistic licence and functional design, all built out of a signature PEDRO identity.
With a multidisciplinary approach, Kenneth takes us through his process of challenging fundamental ideas of what a store is, and re-interpreting the boundary between artistic licence and functional design, all built out of a signature PEDRO identity.
PEDRO threw an exclusive opening celebration packed guests at the new flagship store in Nguyen Trai Street, replete with captivating views and makers and shakers from fashion, art, and entertainment. Get a glimpse inside the conceptually driven space featuring live performances, interactive art installations, and a sneak peek at PEDRO's latest collection.
PEDRO threw an exclusive opening celebration packed guests at the new flagship store in Nguyen Trai Street, replete with captivating views and makers and shakers from fashion, art, and entertainment. Get a glimpse inside the conceptually driven space featuring live performances, interactive art installations, and a sneak peek at PEDRO's latest collection.
Upon entry, guests were greeted with an installation of cogon grass, transforming the interiors of the modernist space to convey an organic language and making a statement from the get-go. The grass, symbolizing the arrival of the latest summer collection, covered surfaces across the store, providing a rich texture that contrasted with the surrounding structures, creating a distinct backdrop not to be forgotten.
Upon entry, guests were greeted with an installation of cogon grass, transforming the interiors of the modernist space to convey an organic language and making a statement from the get-go. The grass, symbolizing the arrival of the latest summer collection, covered surfaces across the store, providing a rich texture that contrasted with the surrounding structures, creating a distinct backdrop not to be forgotten.
With a difference in materials providing an immersive guest experience and the latest summer collection setting the mood, the event featured a stacked guestlist of Vietnam’s top talent and most stylish, vibrant personalities. Notable attendees included actors Tuan Tran and Phuong Anh Dao from the hit movie 'Mai' among other celebrities, influencers, media and press—underscoring the brand’s dedication to style and culture as it celebrates its latest venture.
With a difference in materials providing an immersive guest experience and the latest summer collection setting the mood, the event featured a stacked guestlist of Vietnam’s top talent and most stylish, vibrant personalities. Notable attendees included actors Tuan Tran and Phuong Anh Dao from the hit movie 'Mai' among other celebrities, influencers, media and press—underscoring the brand’s dedication to style and culture as it celebrates its latest venture.
Filled with creative energy that defined the night, by the end of it the message was clear: This is just the beginning. The successful launch marks the beginning of an exciting new chapter for PEDRO in Vietnam, promising future events and collections that will continue to captivate and inspire.
Filled with creative energy that defined the night, by the end of it the message was clear: This is just the beginning. The successful launch marks the beginning of an exciting new chapter for PEDRO in Vietnam, promising future events and collections that will continue to captivate and inspire.
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